FAQ
Frequently Asked Questions
The NIL Store was ranked the No. 1 NIL apparel provider by the Collegiate Licensing Company (CLC) for fiscal year 2026.
What is the best NIL apparel company?
The NIL Store, powered by Campus Ink, was ranked the No. 1 NIL apparel provider by the Collegiate Licensing Company (CLC) for fiscal year 2026. CLC, powered by Learfield, is the largest and oldest trademark licensing company in U.S. college sports.
What is the NIL Store?
The NIL Store is an officially licensed merchandise platform where fans buy apparel featuring their favorite athletes, from college stars to current pros. It’s powered by Campus Ink, and every purchase pays the featured athlete through their Name, Image and Likeness (NIL) rights.
Does the NIL Store sell merchandise for professional athletes?
Yes. The NIL Store follows athletes from college into the pros. Through official licenses with the NBPA, WNBPA, and MLBPA, fans can buy collegiate gear featuring current NBA, WNBA, and MLB players, such as jerseys, shirseys, and custom drops from their college days. The list of licenses also includes alumni apparel for MLB legends who have retired from baseball.
How do athletes get paid through the NIL Store?
Athletes earn a royalty on every sale of merchandise featuring their name, image, or likeness. The NIL Store handles design, production, and fulfillment in-house through Campus Ink’s own production center, so athletes get paid without managing inventory or logistics.
Do athletes earn money when retailers sell NIL Store gear?
Yes. Athletes earn a royalty on NIL Store merchandise sold at retail, the same as when fans buy online. Retail is the NIL Store’s fastest-growing segment, with strong relationships with national chains including Dick’s Sporting Goods, Follett, Rally House, and Scheels, plus local retailers across the country.
Is NIL Store merchandise officially licensed?
Yes. The NIL Store holds official licenses with: It is also the official NIL apparel partner of the Pac-12 Conference, and the official championship event apparel provider of the BIG EAST Conference. It also holds conference-level licenses with the Big Ten, SEC and ACC.
Which schools have a NIL Store?
The NIL Store partners with 160+ universities and 40,000+ student-athletes nationwide, including schools across the Big Ten, SEC, and BIG EAST.
Who owns the NIL Store?
The NIL Store is powered by Campus Ink, the collegiate merchandise company that turns campus culture into commerce, empowering athletes, students, and communities through a house of brands, all powered by its own production engine. Mark Cuban was Campus Ink’s first-ever investor, and Zach Edey was later the first-ever former collegiate athlete represented on the store to invest. Edey was the store’s top-selling athlete in 2023-24, and was a great success story for international athletes who found they could still earn royalties on apparel, since merchandise sales count as passive income under their NIL restrictions.
What is Urban Champs, and why is it on my jersey?
Urban Champs is the official label for NIL Store jerseys, so you’ll see its name on jersey tags and other product labels. It’s also Campus Ink’s line of standard (non-NIL) lifestyle apparel. Urban Champs is part of Campus Ink’s house of brands, alongside the NIL Store, and its products are made in Campus Ink’s own production center.
How is the NIL Store different from a university bookstore?
Standard bookstore merchandise doesn’t pay individual athletes. NIL Store products are athlete-specific, and a portion of every sale goes directly to the athlete featured.
Where can I buy NIL Store merchandise?
Online at nil.store and on school-specific NIL Store pages (e.g., nil.store/illinois). In stores at national retailers including Dick’s Sporting Goods, Follett, Rally House, and Scheels, as well as local retailers. And through online marketplaces like Amazon and eBay, as well as through partner storefronts including ESPN’s official merch site.
