NIL Store Awards Return for 2025!

The NIL Store powered by Campus Ink is proud to announce the inaugural NIL Store Awards celebrating the best and brightest in college athletics from the 2024-25 academic year!

WHAT TO EXPECT

The NIL Store is celebrating the 2025 NIL Store Awards for the second consecutive year, which will culminate on #NILDay (July 1) recognizing the fourth anniversary of the passing of NIL legislation.

The awards will feature an array of categories from the past academic year, highlighting athletes, administrators, school partners and the best merch collaborations!

HOW TO VOTE

Voting will begin on June 16 and close June 22 at 11:59 PM EST. Voting for each category will be only be available here at nil.store/awards. There is no limit on the amount of votes per category.

AWARD CATEGORIES

Merch Moment of the Year

Recognizing the greatest apparel drop that resulted from a “moment.”

  • Nominees Announced: June 16
  • Winner Announced: June 23

NIL Director of the Year

Recognizing the school NIL Director who went above and beyond on behalf of their student-athletes in collaboration with the NIL Store.

  • Nominees Announced: June 16
  • Winner Announced: June 23

Philanthropic Spirit Award

Recognizing the athlete who supported the greatest philanthropic endeavor through their apparel sales.

  • Nominees Announced: June 16
  • Winner Announced: June 24

Licensing Director of the Year

Recognizing the Licensing Director who went above and beyond on behalf of their school in collaboration with the NIL Store.

  • Nominees Announced: June 17
  • Winner Announced: June 24

Most Innovative Athlete Design Campaign

Recognizing the athlete who collaborated with the NIL Store’s creative team on the most innovative design.

  • Nominees Announced: June 17
  • Winner Announced: June 25

Best School Activation of the Year

Recognizing the NIL Store’s greatest apparel activation in collaboration with a school partner.

  • Nominees Announced: June 18
  • Winner Announced: June 25

Highest Earning Olympic Male Athlete (non-basketball/football)

Recognizing the NIL Store’s highest earning (non-basketball/football) male athlete.

  • Finalists Announced: June 18
  • Winner Announced: June 26

Highest Earning Olympic Female Athlete (non-basketball)

Recognizing the NIL Store’s highest earning (non-basketball) female athlete.

  • Finalists Announced: June 18
  • Winner Announced: June 26

School Partner of the Year

Recognizing the school partner which displayed the greatest commitment on behalf of its student-athletes in collaboration with the NIL Store.

  • Nominees Announced: June 20
  • Winner Announced: June 30

Highest Earning Male Athlete

Recognizing the NIL Store’s highest earning male athlete.

  • Finalists Announced: June 20
  • Winner Announced: June 30

Highest Earning Female Athlete

Recognizing the NIL Store’s highest earning female athlete.

  • Finalists Announced: June 20
  • Winner Announced: June 30