EVERY ATHLETE COUNTS.
We unlock the power of Name, Image and Likeness (NIL) for athletes, both collegiate and professional, nationwide.
The NIL Store is the leading licensed merchandising platform built to help athletes build their brand, connect with fans, and earn real income through officially licensed apparel.
160+ schools.
30,000+ athletes.
Millions paid directly to student-athletes.
OUR MISSION: To make NIL accessible, scalable, and impactful for every athlete, not just a few.
While the biggest names in sports may secure major endorsements, thousands of college athletes still need infrastructure, design support, licensing access, and distribution to truly maximize their NIL.
Our Impact
We don’t just launch products. We build sustainable revenue for athletes.
- $3M+ paid directly to athletes
- 160+ licensed school partnerships
- 30,000+ active college athletes
NIL Store combines creative design, digital marketing, e-commerce infrastructure, and retail expansion to create limitless financial opportunities for athletes.
From Illinois to Everywhere
Originating at the University of Illinois, our journey began with the Illinois NIL Store, generating $100,000 for the men's basketball team in the 2021-22 season. Mark Cuban's investment propelled us forward, with a commitment to inclusivity for all athletes. Today, we've expanded exponentially, driven by a passionate team of former athletes, coaches, and administrators dedicated to the welfare of student-athletes.
Endorsed By Industry Leaders
"
While the best names in college sports will get taken care of by endorsements and high profile contracts, there are thousands of other student athletes that need help. Campus Ink's solution is going to change that.
- Mark Cuban, Investor
Our Journey
March 2026
NIL Store breaks single day sales record
Fueled by a historic demand for official Fighting Illini Final Four apparel, over 5,000 units were ordered online in the first 24 hours alone, with about 9,000 shirts sold total.
March 2026
Big Ten Tournament X NIL Store Trailer
Our live trailer brought on-demand apparel printing to the United Center in Chicago for the Big Ten Tournament. Fans could wait just minutes for hot-market merchandise to be printed!
January 2026
From Athlete to Investor
Zach Edey, the NIL Store’s first blockbuster-selling athlete during his illustrious basketball career at Purdue, becomes an official investor.
About Campus Ink
Rooted in education, Campus Ink builds licensed merchandising platforms that enable collegiate students to elevate their brands, learn design and become product marketers. Our NIL Store gives student-athletes the tools to recognize their potential in name, image & likeness merchandise sales, while our unparalleled student program trains students on campus in design, sales & marketing. Campus Ink provides the tools to earn real money while supporting athletes, university departments & greek organizations.
Athlete & Marketing Inquiries
For all athlete questions, marketing & media inquiries please reach out and our dedicated staff will route you to the right team member.