November delivered one of the biggest months in NIL Store history, capped by a new all-time single-month record for athlete earnings. Fueled by unprecedented Black Friday and Cyber Monday demand, fans across the country showed up in full force to support their favorite student-athletes, driving massive momentum across basketball and football programs.

At the center of the surge? UConn, which finished as the #1 selling school for the third straight month, and UConn Women’s Basketball, which returned to its familiar spot at the top — earning the #1 selling program ranking for the 13th time in the last 14 months.

Superstars Azzi Fudd and Braden Smith also claimed the top individual earnings spots, continuing to power two of the nation's most electric programs.

Below is the full breakdown of November’s top performers.

🔥 Top-Selling Schools — November 2025

1. UConn

2. Purdue

3. Illinois

4. Indiana

5. Michigan State

6. Nebraska

7. Iowa

8. Ohio State

9. Syracuse

10. Duke

Key Highlight:
UConn continues its dynasty run atop the NIL Store charts, securing the #1 position for the third month in a row behind massive momentum from UConn Women’s Basketball and standout athlete sales.

🏀 Top-Earning Male Athletes — November 2025

1. Braden Smith – Purdue Men’s Basketball

2. Andrej Stojakovic – Illinois Men’s Basketball

3. Omer Mayer – Purdue Men’s Basketball

4. Coen Carr – Michigan State Men’s Basketball

5. Kiyan Anthony – Syracuse Men’s Basketball

6. Diego Pavia – Vanderbilt Football

7. Fernando Mendoza – Indiana Football

8. Trey Kaufman-Renn – Purdue Men’s Basketball

9. Kylan Boswell – Illinois Men’s Basketball

10. Drew Mestemaker – North Texas Football

Key Highlight:
Braden Smith takes the top male athlete spot thanks to the early-season dominance of Purdue Men’s Basketball, which also delivered three athletes in the Top 10.

🏀 Top-Earning Female Athletes — November 2025

1. Azzi Fudd – UConn Women’s Basketball

2. Sarah Strong – UConn Women’s Basketball

3. KK Arnold – UConn Women’s Basketball

4. Harper Murray – Nebraska Volleyball

5. Flau’jae Johnson – LSU Women’s Basketball

6. Paige Bueckers – WNBA (via WNBPA partnership)

7. Audi Crooks – Iowa State Women’s Basketball

8. MiLaysia Fulwiley – LSU Women’s Basketball

9. Andi Jackson – Nebraska Volleyball

10. Karlyn Pickens – Tennessee Softball

Key Highlight:
UConn sweeps the top three female athlete earnings spots, with Azzi Fudd leading the nation for the fourth straight month - continuing one of the most impressive NIL performance streaks in the country.

📈 Top-Selling Programs — November 2025

1. UConn Women’s Basketball

2. Purdue Men’s Basketball

3. Illinois Men’s Basketball

4. Michigan State Men’s Basketball

5. Ohio State Football

6. Syracuse Men’s Basketball

7. Indiana Football

8. Vanderbilt Football

9. LSU Women’s Basketball

10. Nebraska Volleyball

Key Highlight:
The continued dominance of top-ranked UConn Women’s Basketball is unmatched — holding the #1 program spot for 13 of the last 14 months and driving a massive portion of November’s record-setting earnings.

A Historic Month for Athletes, Fans, and NIL Growth

November proved that NIL fandom is stronger than ever. Between holiday shopping, program success, and blockbuster athlete performances, the NIL Store community helped athletes earn more in a single month than at any point in the platform’s history.

With basketball season heating up and championship races beginning to take shape, December is shaping up to be just as electric.

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