CHICAGO (Feb. 24, 2026) -- The NIL Store powered by Campus Ink has announced the launch of the NIL Store for Wisconsin athletes which provides officially licensed NIL merchandising opportunities to University of Wisconsin athletes.
Athletes included at launch are men's basketball stars John Blackwell and Nolan Winter, Olympic gold medalist and MVP (and Badger team captain) Caroline Harvey, freshman all-american football player Mason Posa and men's ice hockey star Quinn Finley.
The store will give fans the opportunity to place industry-leading payments directly into their favorite student-athlete’s pocket on every purchase.
Shop Now: nil.store/wisconsin
Part of the NIL Store network, the NIL Store will continuously onboard new student-athletes and develop custom merchandise drops for their online locker rooms. These drops include a collection of core products featuring personalized names and numbers.
All merchandise on the NIL Store is officially licensed by the University of Wisconsin.
The NIL Store has been trusted by more than 135 schools nationwide and more than 30,000 student-athletes, including the NBA and WNBA’s most recent top draft selections, Paige Bueckers and Cooper Flagg.
The NIL Store has a particular stronghold among schools in the Big Ten Conference: its inaugural school was the University of Illinois, subsequently followed by Purdue and Indiana.
ABOUT CAMPUS INK AND THE NIL STORE
Backed by Mark Cuban, Campus Ink expanded into the Name, Image, Likeness (NIL) space in 2021 and launched the NIL Store. The store serves as a merchandising solution for athletes and schools across the country, in addition to professional athletes via licenses with the MLBPA and WNBPA. Campus Ink was founded in 1947 on the campus of the University of Illinois and was reimagined in 2015 with an office in downtown Chicago and a production facility in Urbana, Ill., where the company handles all of its own production and fulfillment.
###