Michigan State Basketball Tips Off the Season with Custom NIL Merch for Every Player and Coach

The NIL Store and Michigan State Athletics teamed up to launch one of the most exciting NIL collaborations in college basketball ahead of the 2025-26 season, creating custom NIL apparel for every men's and women's basketball player to wear during the school's annual Midnight Madness event.

The exclusive collection made its debut on Friday night, an annual tradition that marks the official start of the basketball season in East Lansing. Fans in attendance were treated to the first look at a lineup of custom caricature shirts spotlighting the individuality and swagger of every Spartan player and coach, including the legendary Tom Izzo himself.

A Shirt for Every Spartan

From floor generals and sharpshooters to rising stars and veterans, each Michigan State men's and women's basketball player received a personalized caricature shirt designed to capture their unique on-court presence and off-court personality.

Even the coaches joined the fun—Tom Izzo and Robyn Fralick both received their own custom shirts, celebrating their leadership and impact across the men’s and women’s programs.

These designs merge creativity, fandom, and NIL innovation, giving Spartan Nation a new way to connect with their favorite athletes while commemorating another season of Michigan State basketball excellence.

Available Now — Supporting the Players Directly

Every shirt in the Michigan State Madness collection is available now on Michigan State's NIL Store. Each purchase directly supports the athletes through the NIL Store’s revenue-sharing model, ensuring the players benefit from every sale tied to their likeness.

Redefining NIL at Michigan State

This collaboration underscores Michigan State’s commitment to leading the charge in NIL innovation and athlete visibility.

By outfitting both teams and coaching staffs with personalized NIL merchandise, the Spartans and the NIL Store are setting a new standard for creativity, inclusivity, and community support in college basketball.

As the 2025–26 season tips off, Michigan State’s Midnight Madness debut proves one thing: the Spartans don’t just play with heart—they rep it too.

Shop the Collection

Shop the full Michigan State Basketball Madness Collection now!

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