CHICAGO - The NIL Store powered by Campus Ink has announced a partnership with Country Roads Trust, a collective supporting West Virginia athletes. The partnership will further enhance support of Mountaineer athletes in the officially licensed NIL merchandising space.

The partnership between the WVU NIL Store and Country Roads will include the introduction of exciting new products, including legacy player jerseys via Retro Brand with every sale directly supporting Country Roads and current Mountaineer athletes. 

Aligned in their vision of helping Mountaineer athletes realize their greatest NIL potential, the NIL Store and Country Roads will also collaborate on future merchandising opportunities as well as other moments that will occur.

The NIL Store provides every WVU athlete with the opportunity to sell officially licensed merchandise while earning industry-leading payouts on every sale.

Throughout the year, the NIL Store team regularly adds new athletes, develops custom merchandise and provides high-quality jersey options.

The Country Roads Trust joins a number of other collectives nationwide as part of the NIL Store’s collectives program.

ABOUT CAMPUS INK AND THE NIL STORE

Backed by Mark Cuban, Campus Ink expanded into the Name, Image, Likeness (NIL) space in 2021 and launched the NIL Store, which serves as a merchandising solution for student-athletes and schools across the country. The NIL Store operates with the firm belief that every student-athlete has an opportunity to capitalize on their NIL and should earn industry-leading payouts. Campus Ink was founded in 1947 on the campus of the University of Illinois and was reimagined in 2015 with an office in downtown Chicago and a production facility in Urbana, Ill., where the company handles all of its own production and fulfillment.

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