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October NIL Store Rankings: UConn Dominates as Basketball Returns

November 11, 2025
October NIL Store Rankings: UConn Dominates as Basketball Returns | NIL News

October marked the official return of basketball season — and that energy was reflected across the NIL Store. With hoops back in full swing, both men’s and women’s basketball athletes surged up the charts, while familiar football and volleyball stars continued their strong seasons.

Once again, UConn stood tall, claiming the #1 overall school for the sixth time in the last seven months, driven by the powerhouse performance of its women’s basketball program and top-selling athletes like Azzi Fudd, Paige Bueckers, and KK Arnold.

🏆 Top-Selling Schools (October 2025)

  1. UConn – Back-to-back months at #1, and #1 in six of the last seven months.

  2. Indiana – Fueled by the nation's #2 football program and the Indiana basketball poster tradition.

  3. Illinois – Riding the wave of Luke Altmyer’s “Outdoor Collection.”

  4. Purdue – Men’s basketball buzz is back in West Lafayette.

  5. WKU (Western Kentucky) – A steady climber across multiple sports, led by football's Zombieland collection.

  6. Nebraska – Volleyball’s powerhouse presence continues to shine.

  7. Michigan State – Strong fall campaigns keep the Spartans trending, featuring the Midnight Madness collection.

  8. North Carolina – Balanced across hoops and football, and strong olympic sports.

  9. Syracuse – Otto Orange’s NIL Store legacy keeps rolling.

  10. Iowa – Basketball energy surging in Hawkeye country.

👑 Top-Earning Female Athletes

Women’s basketball continues to reign supreme on the NIL Store. Azzi Fudd remains untouchable at #1 for the fourth straight month, with fellow Husky stars and WNBA names rounding out an incredible list of women shaping the NIL landscape.

  1. Azzi Fudd (UConn Women’s Basketball) – 4th straight month at #1.

  2. Paige Bueckers (WNBA) – Available through the NIL Store’s official WNBPA partnership.

  3. Flau’jae Johnson (LSU Women’s Basketball) – Continues her dual dominance on the court and in culture.

  4. Andi Jackson (Nebraska Volleyball) – The top non-basketball athlete for #1-ranked Nebraska.

  5. KK Arnold (UConn Women’s Basketball) – A breakout junior star for the Huskies.

  6. Sarah Strong (UConn Women’s Basketball) – UConn's phenom joins the NIL elite as a sophomore.

  7. Harper Murray (Nebraska Volleyball) – Nebraska’s volleyball heartbeat stays strong.

  8. MiLaysia Fulwiley (LSU Women’s Basketball) – Electrifying plays and fan-favorite personality drive sales.

  9. Chloe Spreen (Indiana Women’s Basketball) – Rising star bringing buzz to Bloomington.

  10. Peyton Bradley (Louisville Women’s Basketball) – Closes out a month dominated by women’s hoops.

💪 Top-Earning Male Athletes

With football season in full swing and basketball ramping up, October’s male leaderboard shows a mix of gridiron and hardwood heroes.

  1. Luke Altmyer (Illinois Football) – His Outdoor Signature Collection became a fan favorite across Illini Nation.

  2. Diego Pavia (Vanderbilt Football) – Continues his top-tier NIL success after guiding Vandy to unprecedented heights.

  3. Braden Smith (Purdue Men’s Basketball) – A Boilermaker favorite leading the charge into basketball season.

  4. Trevin Jirak (Iowa Men’s Basketball) – A fast riser among early-season stars.

  5. Trent Sisley (Indiana Men’s Basketball) – The future of Hoosier hoops.

  6. Fernando Mendoza (Indiana Football) – The “Mendoza Mania” momentum rolls on; donating portion of proceeds to MS Society.

  7. Lawson Rice (WKU Men’s Basketball) – Putting WKU hoops in the NIL spotlight.

  8. Omer Mayer (Purdue Men’s Basketball) – Purdue’s depth shows in NIL and on the court.

  9. Ja’Kobi Gillespie (Tennessee Men’s Basketball) – A new face on Rocky Top, but old news in state.

  10. Jeremiah Smith (Ohio State Football) – Buckeye Nation continues to show up for its stars.

🔥 Top-Selling Programs

  1. UConn Women’s Basketball – Back on top after being briefly dethroned in September, marking 12 of the last 13 months at #1.

  2. Illinois Football – Fueled by Luke Altmyer’s fan-favorite drop.

  3. Purdue Men’s Basketball – Excitement builds in West Lafayette for another big season as preseason #1.

  4. Vanderbilt Football – The rise of Diego Pavia keeps Commodores fans locked in.

  5. Indiana Football – Momentum from the Mendoza brothers’ story continues.

  6. Nebraska Volleyball – The country’s most passionate volleyball fanbase remains elite.

  7. Indiana Men’s Basketball – Tradition meets NIL in Bloomington.

  8. Ohio State Football – Always a national force in NIL and fandom.

  9. Illinois Men’s Basketball – Preseason hype translating into NIL success.

  10. LSU Women’s Basketball – The Tigers’ culture, led by Flau’jae and Fulwiley, stays hot.

🏀 A New Season, Same Energy

As basketball season tips off and fall sports hit their stride, October reflected the growing excitement across college campuses. From Luke Altmyer’s outdoor-inspired drops to UConn’s basketball dynasty, the NIL Store continues to showcase the creativity, individuality, and school pride driving the next era of college sports.

Fans can shop all the latest NIL Store athlete collections and represent their favorite players today.

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