Rochard Becomes First NIL Co-Licensed Athlete in Virginia Tech History

Rochard Becomes First NIL Co-Licensed Athlete in Virginia Tech History

CHICAGO (May 13, 2022) - Two-time ACC Pitcher of the Year Keely Rochard of Virginia Tech softball team made history Thursday when she became the first NIL co-licensed athlete in Virginia Tech history.

Rochard, who is partnered with the NIL Store powered by Campus Ink, commemorated the achievement by dropping her first line of co-branded apparel.

“We’re proud to partner with Virginia Tech and debut the NIL co-license merchandise with a student-athlete as decorated as Keely Rochard,” said Campus Ink co-founder and CEO Steven Farag. “Keely represents the best of the best in the sport of softball and college athletics as a whole. We look forward to expanding our partnership with Virginia Tech into the 2022-23 athletic season.”

The line includes “Rochard” shirsey t-shirts, long sleeve shirts and hoodies offering white, orange, and maroon colorways in adult and youth sizes.

A 2021 First Team All-American, Rochard is set to finish her career as one of the most dominant student-athletes in Virginia Tech history. 

The Hokies are in the midst of a historic season, as they are currently ranked second in the country.


###