CHICAGO (May 13, 2022) - Two-time ACC Pitcher of the Year Keely Rochard of Virginia Tech softball team made history Thursday when she became the first NIL co-licensed athlete in Virginia Tech history.
Rochard, who is partnered with the NIL Store powered by Campus Ink, commemorated the achievement by dropping her first line of co-branded apparel.
“We’re proud to partner with Virginia Tech and debut the NIL co-license merchandise with a student-athlete as decorated as Keely Rochard,” said Campus Ink co-founder and CEO Steven Farag. “Keely represents the best of the best in the sport of softball and college athletics as a whole. We look forward to expanding our partnership with Virginia Tech into the 2022-23 athletic season.”
The line includes “Rochard” shirsey t-shirts, long sleeve shirts and hoodies offering white, orange, and maroon colorways in adult and youth sizes.
𝙃𝙄𝙎𝙏𝙊𝙍𝙔!
— The NIL Store (@nil_store) May 12, 2022
The 🐐 Keely Rochard is the FIRST co-licensed NIL athlete in Virginia Tech history!
Support @_keelsss_: https://t.co/vS37HZe9dX pic.twitter.com/JQ0QT3YgXC
A 2021 First Team All-American, Rochard is set to finish her career as one of the most dominant student-athletes in Virginia Tech history.
The Hokies are in the midst of a historic season, as they are currently ranked second in the country.
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