The roadshow continues! After an electric kickoff at UConn this week, NIL Store Live! will bringing the ultimate fan experience to the heart of Indiana. We are officially touching down at Purdue University for a week of high-stakes basketball and exclusive gear drops.
Whether you're looking for a Braden Smith "Blackout" jersey or custom gear for McKenna Layden, we’re making it easier than ever to support your favorite Boilermakers.
Where to Find Us: Dual Locations!
We’re doubling down on the Boilermaker experience with two ways to shop:
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The NIL Store Live! Trailer: Stationed at the Birck Boilermaker Golf Complex, just a quick walk around the corner from Mackey Arena. Stop by for live printing and full customization!
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The Mackey Pop-Up: Catch us inside Mackey Arena in the main atrium on game days for a curated selection of our hottest NIL merch.
A Massive Week at Mackey
We aren’t just here for the scenery. Our visit aligns with one of the biggest stretches of the season, featuring three home games in four days:
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Tuesday, Feb. 17: Men’s Basketball vs. #2 Michigan (6:30 PM ET)
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It’s a Top-10 heavyweight clash! We’ll be open throughout the day at the trailer and inside Mackey for tip-off.
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Wednesday, Feb. 18: Full Access Day
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Avoid the game-day rush. Visit the trailer at the Golf Complex all day for custom orders and exclusive designs.
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Thursday, Feb. 19: Women’s Basketball vs. Iowa (7:00 PM ET)
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Support the women’s squad as they take on the Hawkeyes. We’ll be live at the trailer and inside the arena.
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Friday, Feb. 20: Men’s Basketball vs. Indiana (8:00 PM ET)
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The Rivalry. There is nothing like Purdue vs. IU. Get your rivalry gear printed live before the 8:00 PM tip, or stop by after!
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Customize Your Boilermaker Gear
Why settle for standard when you can go custom? At the NIL Store Live! trailer, you can choose your favorite athlete—from stars like Fletcher Loyer and Trey Kaufman-Renn to the rising talent across all Purdue sports—and watch your gear get printed on the spot.
Join the Tour
West Lafayette is known for having the best atmosphere in college basketball, and we can’t wait to add to the energy. Come see us at the Birck Boilermaker Golf Complex or inside Mackey Arena to rep the Old Gold and Black like never before.
Follow us on social for live updates from the trailer and a first look at our Purdue-exclusive designs!
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