After the successful launch of NIL Store Live at Big Ten Football Media Days in July, Big Ten Basketball student-athletes will get the chance to sit down with a designer, build their own custom NIL apparel, and see it go on sale to fans the same day.
It will all happen at 2026 Big Ten Basketball Media Days Presented by TIAA, and in partnership with Rally House, the Official Team Shop of the Big Ten Conference.
The two-day event will be held October 7-8 at the Donald E. Stephens Convention Center in Rosemont, Ill. On Wednesday, the Big Ten's women's basketball student-athletes and coaches will be featured and on Thursday the league's men's basketball student-athletes and coaches will be in attendance.
The Big Ten Network will provide live coverage for both days, beginning at 12 p.m. ET/11 a.m. CT/9 a.m. PT.
A Groundbreaking NIL Apparel Activation
Running across both days of the event — October 7 and October 8 — attending student-athletes will get one-on-one time with a dedicated NIL Store apparel designer. Working from a curated menu of custom shirt templates, each athlete will design a piece that reflects their own personal brand.
From there, the process moves fast. The same design gets licensed, printed, and made available for purchase to fans through the Big Ten Team Shop online — turning a single on-site design session into a same-day, shoppable product drop.
Where to Watch and Shop
The activation runs October 7–8, 2026, throughout Big Ten Basketball Media Days in Chicago. Designs created each day will be made available for purchase on the Big Ten Team Shop as licensing approval comes through — meaning fans can shop the collection in near real time as new athlete designs go live.
About Rally House
Rally House is the Official Team Shop of the Big Ten Conference, offering officially licensed fan gear for college and professional teams nationwide through its retail stores and online at rallyhouse.com.
About NIL Store
NIL Store is the athlete merchandise marketplace of Campus Ink, serving more than 150 schools and 30,000-plus student-athletes with officially licensed NIL apparel, including partnerships with ESPN, the WNBPA, and the MLBPA. Learn more at nil.store.
About Campus Ink
Campus Ink is the parent company of NIL Store, a vertically integrated apparel company with its own production and fulfillment center in Urbana, Illinois, and a portfolio of brands spanning collegiate NIL merchandise, Greek total merch management, and student design programs.
