NIL Store Launches Officially Licensed Apparel Platform For Liberty Athletes
August 5, 2025
NIL Store Launches Officially Licensed Apparel Platform For Liberty Athletes | NIL News

LYNCHBURG, VA -- The NIL Store powered by Campus Ink has announced the launch of the Liberty NIL Store which provides officially-licensed merchandising opportunities to Liberty University student-athletes. 

The store will provide fans the opportunity to place industry-leading payments directly into their favorite student-athlete’s pocket on every purchase

Shop Now: nil.store/liberty

The Liberty NIL Store, which is part of the NIL Store network, will continuously be onboarding new student-athletes and developing custom merchandise drops for their online locker rooms that include a collection of core products that feature personalized names and numbers. All merchandise on the NIL Store is officially licensed by Liberty University.

The NIL Store is trusted by more than 100 schools nationwide and more than 20,000 student-athletes, including the NBA and WNBA’s most recent top draft selections, Paige Bueckers and Cooper Flagg.

ABOUT CAMPUS INK AND THE NIL STORE

Backed by Mark Cuban, Campus Ink expanded into the Name, Image, Likeness (NIL) space in 2021 and launched the NIL Store which serves as a merchandising solution for student-athletes and schools across the country. The NIL Store operates with the firm belief that every student-athlete has an opportunity to capitalize on their NIL and should earn industry-leading payouts. Campus Ink was founded in 1947 on the campus of the University of Illinois and was reimagined in 2015 with an office in downtown Chicago and a production facility in Urbana, Ill., where the company handles all of its own production and fulfillment.

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