CHICAGO (Aug. 12, 2025) – The University of Connecticut (UConn) was the NIL Store’s top-selling school for the month of July, marking the fourth consecutive month it has claimed the top spot.
It was also the 10th straight month that UConn Women’s Basketball was the top-selling program, while superstar Azzi Fudd was the top-earning female athlete. Fudd took the mantle from Paige Bueckers, who topped the female charts for 15 straight months before going pro.
The UConn women’s basketball dominance was evident, with four out of the top five top-earning female athletes being Huskies. Fudd was joined by transfer Kayleigh Heckel (2nd), Sarah Strong (3rd) and KK Arnold (5th).
Syracuse was the second-best selling school in July, propelled by transfer quarterback Steve Angeli, who was the top-earning male athlete. Syracuse men’s basketball freshman, Kiyan Anthony, son of NBA legend Carmelo Anthony, was the seventh-highest earning male.
Full breakdown below.
July 2025 Top-Selling Schools
1. UConn
2. Syracuse
3. Ohio State
4. Florida
5. Iowa
6. Illinois
7. Purdue
8. Northwestern
10. Nebraska
July 2025 Top-Earning Male Athletes
1. Steve Angeli - Syracuse Football
2. Eli Lee - Ohio State Football
3. Anson Beard - Wake Forest Men’s Basketball
4. Rowdy Bauer - Nebraska Football
5. Sam Leavitt - Arizona State Football
6. J’Vari Flowers - Florida Football
7. Kiyan Anthony - Syracuse Men's Basketball
8. Brady Pretzlaff - Michigan State Football
9. Quentin Rhymes - Nebraska Men’s Basketball
10. Ja’Bryis Stewart - Mississippi State Football
July 2025 Top-Earning Female Athletes
1. Azzi Fudd - UConn Women's Basketball
2. Kayleigh Heckel - UConn Women’s Basketball
3. Sarah Strong - UConn Women’s Basketball
4. Andi Jackson - Nebraska Volleyball
5. KK Arnold - UConn Women’s Basketball
6. Harper Murray - Nebraska Volleyball
7. Skyler Ezzell - Georgia Equestrian
8. Gillian Grimes - Penn State Volleyball
9. Erin Jones - St. John’s Volleyball
10. Hannah Riddle - Indiana Field Hockey
July 2025 Top-Earning Programs
ABOUT CAMPUS INK AND THE NIL STORE
Backed by Mark Cuban, Campus Ink expanded into the Name, Image, Likeness (NIL) space in 2021 and launched the NIL Store which serves as a merchandising solution for student-athletes and schools across the country. The NIL Store operates with the firm belief that every student-athlete has an opportunity to capitalize on their NIL and should earn industry-leading payouts. Campus Ink was founded in 1947 on the campus of the University of Illinois and was reimagined in 2015 with an office in downtown Chicago and a production facility in Urbana, Ill., where the company handles all of its own production and fulfillment.
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