CHICAGO (May 5, 2025) - UConn and Florida dominated the NIL Store's sales charts in April after capturing national championships in basketball. UConn topped the list of top-selling schools, with Florida in the second spot. The two schools also had the top two athletes, with superstars Paige Bueckers (UConn) and Walter Clayton Jr. (Florida) as the top-earning female and male athletes.
The UConn women’s basketball team had the top-earning program for the month of April, narrowly beating out Florida men’s basketball. The Huskies also had the top-five earning female athletes, and six of the top-10. UConn's Azzi Fudd and Sarah Strong were 2-3 behind Bueckers for the second consecutive month.
Following Clayton Jr. on the men’s side was Duke's Cooper Flagg, Florida’s Thomas Haugh, Florida's Will Richard and Duke's Tyrese Proctor.
See the full report below.
Top-Selling Schools:
3. Duke
4. Illinois
5. Mercer
6. Purdue
7. Tennessee
8. Ohio State
10. Nebraska
Top-Earning Female Athletes:
1. Paige Bueckers - UConn Women’s Basketball
2. Azzi Fudd - UConn Women’s Basketball
3. Sarah Strong - UConn Women’s Basketball
4. KK Arnold - UConn Women’s Basketball
5. Kaitlyn Chen - UConn Women’s Basketball
6. Andi Jackson - Nebraska Women's Volleyball
7. Aubrey Griffin - UConn Women's Basketball
8. Hailey Van Lith - TCU Women’s Basketball
9. Karyln Pickens - Tennessee Softball
10. Lucy Olsen - Iowa Women’s Basketball
Top-Earning Male Athletes:
1. Walter Clayton Jr. - Florida Men's Basketball
2. Cooper Flagg - Duke Men's Basketball
3. Thomas Haugh - Florida Men’s Basketball
4. Will Richard - Florida Men’s Basketball
5. Tyrese Proctor - Duke Men's Basketball
6. Braden Smith - Purdue Men’s Basketball
7. Brayden Trimble - Illinois Football
8. Alijah Martin - Florida Men's Basketball
9. Kon Knueppel - Duke Men's Basketball
10. Jeremiah Smith - Ohio State Football
Top-Selling Programs:
1. UConn Women’s Basketball
2. Florida Men’s Basketball
3. Duke Men’s Basketball
4. Mercer Football
5. Illinois Football
6. Purdue Men’s Basketball
7. Tennessee Baseball
8. St. John's Men's Basketball
9. Nebraska Volleyball
10. Penn State Ice Hockey
Top-Selling Products:
1. Florida - National Champions Street Tee
2. UConn - National Champions Net Tee
3. Florida - National Champions Team Tee
4. Florida - National Champions Walter Clayton Jr. Royal Jersey
5. UConn - National Champions Team Tee
6. Florida - National Champions Net Tee
7. UConn - National Champions Street Tee
8. UConn - Paige Bueckers Blue Jersey
9. UConn - National Champions Traditional Tee
10. UConn - Paige Bueckers National Champions Jersey
The NIL Store is trusted by more than 100 schools nationwide and over 20,000 athletes, including Cooper Flagg and Paige Bueckers, to provide high quality NIL apparel with top payouts for athletes on every sale.
ABOUT CAMPUS INK AND THE NIL STORE
Backed by Mark Cuban, Campus Ink expanded into the Name, Image, Likeness (NIL) space in 2021 and launched the NIL Store, which serves as a merchandising solution for student-athletes and schools across the country. The NIL Store operates with the firm belief that every student-athlete has an opportunity to capitalize on their NIL and should earn industry-leading payouts. Campus Ink was founded in 1947 on the campus of the University of Illinois and was reimagined in 2015 with an office in downtown Chicago and a production facility in Urbana, Ill., where the company handles all of its own production and fulfillment.
###