CHICAGO (Dec. 5, 2024) -- Boise State football Heisman hopeful Ashton Jeanty and UConn women’s basketball superstar Paige Bueckers led a record-breaking Black Friday/Cyber Monday (BFCM) weekend for athlete payouts at the NIL Store. 

The NIL Store’s more than 18,000 athletes across 90+ schools earned record commissions across the entirety of BFCM weekend (Nov. 28 - Dec. 2). Payout figures are not disclosed due to confidentiality agreements.

Bueckers was the top-earning athlete of the weekend (male or female), while Jeanty was the top-earning male athlete. Duke’s Cooper Flagg was the highest-earning men’s basketball player of the weekend.

Elsewhere, Purdue was the top-selling school of the weekend and Purdue men’s basketball was the top-selling program. Kameron Jones’ Marquette Retro Gold Jersey was the top-selling product. Bueckers sold four of the top-10 products.

See below for the NIL Store’s full BFCM report:

Top-10 Male Athlete Earners:

1. Ashton Jeanty - Boise State Football
2. Cooper Flagg - Duke Men’s Basketball
3. Braden Smith - Purdue Men’s Basketball
4. Kameron Jones - Marquette Men’s Basketball
5. Dylan Harper - Rutgers Men’s Basketball
6. Myles Colvin - Purdue Men’s Basketball
7. Trey Kaufman-Renn - Purdue Men’s Basketball
8. Cam Skattebo - Arizona St Football
9. Kasparas Jakucionis - Illinois Men’s Basketball
10. Will Riley - Illinois Men’s Basketball

Top-10 Female Athlete Earners:

1. Paige Bueckers - UConn Women’s Basketball (**top-earning athlete overall)
2. Flau'jae Johnson - LSU Women’s Basketball
3. Hannah Stuelke - Iowa Women’s Basketball
4. Carisma Rosales - Marquette Women’s Soccer
5. Amiah Hargrove - Nebraska Women’s Basketball
6. Azzi Fudd - UConn Women’s Basketball
7. Kendall Bostic - Illinois Women’s Basketball
8. Harper Peterson - Stanford Women’s Basketball
9. Giselle Alvarez - Washington Softball
10. Terina Blascyk - South Dakota Track & Field

Top-10 Selling Schools

1. Purdue
2. UConn
3. Illinois
4. Marquette
5. Boise State
6. Indiana
7. Rutgers
8. Nebraska
9. Iowa 
10. Duke

Top-10 Selling Programs 

1. Purdue Men’s Basketball
2. UConn Women’s Basketball
3. Boise State Football
4. Illinois Men’s Basketball
5. Rutgers Men’s Basketball
6. Marquette Men’s Basketball
7. Florida Football
8. Iowa Football
9. Nebraska Volleyball 
10. Iowa State Men’s Basketball

Top-10 Selling Products

1. Marquette - Kam Jones Retro Gold Jersey
2. UConn - Paige Bueckers White Jersey
3. Boise State - Ashton Jeanty Jersey
4. Rutgers - Dylan Harper Red Jersey
5. UConn - Paige Bueckers Logo White Hoodie
6. UConn - Paige Bueckers Navy Jersey
7. Purdue - White Braden Smith Jersey
8. UConn Bueckers Arch Navy Hoodie
9. Duke Flagg Sideline Hoodie
10. Florida DJ Lagway Royal Jersey

Top-5 Selling Sports

1. Men’s Basketball
2. Football
3. Women’s Basketball
4. Baseball 
5. Softball

ABOUT CAMPUS INK AND THE NIL STORE

Backed by Mark Cuban, Campus Ink expanded into the Name, Image, Likeness (NIL) space in 2021 and launched the NIL Store, which serves as a merchandising solution for student-athletes and schools across the country. The NIL Store operates with the firm belief that every student-athlete has an opportunity to capitalize on their NIL and should earn industry-leading payouts. Campus Ink was founded in 1947 on the campus of the University of Illinois and was reimagined in 2015 with an office in downtown Chicago and a production facility in Urbana, Ill., where the company handles all of its own production and fulfillment.

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