The engine of the Purdue Boilermakers has a new look.
At the NIL Store, we are thrilled to announce the official launch of the Braden Smith Blackout Collection—a premium, custom-designed apparel line developed in direct collaboration with the nation’s premier point guard.
As Braden continues to rewrite the history books on the court, this collection allows fans to represent his unique vision and style off of it.
The Vision: A True Collaboration
This isn't just another merch drop. The NIL Store team worked side-by-side with Braden over a long period to ensure every thread reflected his personality.
The aesthetic is "Blackout" - sleek, understated, and bold. To pay homage to his country roots, several pieces feature subtle foliage patterns. Additionally, the collection introduces a custom-designed patch featuring the iconic Purdue script logo emblazoned across the state outline of Indiana and a basketball—a true nod to the "Cradle of Quarterbacks" turned basketball powerhouse.
Celebrating a Record-Breaking Career
There is no better time to rep #3. Braden Smith isn't just leading the 5th-ranked Boilermakers to a dominant 15-1 start; he is cementing himself as a legendary figure in college basketball history.
Having recently become the Big Ten’s all-time leader in assists, Braden is now officially on track to break the NCAA all-time career assists record. This collection celebrates the vision, grit, and leadership he brings to West Lafayette every single game.
Braden's black script jersey is the NIL Store's top-selling men's basketball jersey this season.
Inside the Collection: Five Unique Drops
The Blackout Collection features five distinct items designed for the gym, the stands, or the street.
1. Throwback-Inspired Black Football Jersey
Inspired by vintage aesthetics, this jersey features a modern, boxy cut. The entirely black design is accented with a specialized off-black foliage coloring, creating a textured look that stands out in a crowd.
2. Blackout Patch Hat
The centerpiece of the headwear line, this hat features the custom-designed Indiana state outline patch. It’s the perfect way to represent the lore of Indiana basketball with a premium finish.
3. Blackout Hoodie
A must-have for those cold Indiana winters. While the front features the signature patch, the back carries the powerful legendary phrase: "In 49 states it's just basketball," celebrating the deep-rooted culture of the game in the Hoosier state.
4. Blackout Knit Sweater
For an elevated look, the knit sweater incorporates shades of foliage within the weave. It’s a sophisticated nod to Braden’s roots and a unique piece of fan gear you won't find anywhere else.
5. Blackout T-Shirt
The daily essential. Featuring the custom Purdue basketball patch on a premium black cotton tee, this is the cleanest way to show your support for the nation’s top playmaker.
Support the Athlete
When you shop the Blackout Collection, you are supporting the athlete directly. Braden earns on every single purchase made from this collection. As the Boilermakers continue their march toward March, gear up with the apparel that defines the Smith era of Purdue Basketball.
Explore the Full Braden Smith Collection Now
Stay tuned to the NIL Store for more exclusive drops and follow us on social media for the latest Purdue NIL Store news!