College football season is off and running, with plenty of game-changing performances, epic finishes, historic upsets and of course, NIL Store openings and athlete apparel collection launches.

We wanted to highlight the top-sellers of September across the entire NIL Store Network and it should come as no surprise that the month was dominated by football powerhouses.

Store openings across the country - from South Florida to Tulane to Tennessee to USC to Stanford - and the unveiling of bold new branding for the NIL Store, ushered in a new era of NIL apparel this month.

Best of September: Top-10 Selling NIL Stores 

1. Nebraska NIL Store
2. South Dakota NIL Store
3. Illinois NIL Store
4. UConn NIL Store
5. Colorado NIL Store
6. Purdue NIL Store
7. Iowa NIL Store
8. Tulane NIL Store
9. Louisville NIL Store
10. Indiana NIL Store

With a 5-1 record - including wins over popular partner schools Colorado and Purdue - Nebraska was the top-selling NIL Store in September.

The combination of individual locker rooms from star players Dylan Raiola and Nash Hutmacher, plus the return of the Cornhuskers’ Mesh Throwback Football Jerseys, earned Nebraska the top spot for the month.

South Dakota fans also showed OUT in September, as the FCS powerhouse dominated sales among schools outside the power-4 conferences.

Best of September: Top-10 Selling Female Athletes

1. Paige Bueckers, UConn
2. Morgan Bode, South Dakota
3. Taylor Stremlow, Iowa
4. Adara Groman, South Dakota
5. Emma Segal, Indiana
6. Faith Piper, Baylor
7. Flau’jae Johnson, LSU
8. Tessa Dellarose, North Carolina
9. Olivia Kieffer, South Dakota
10. Mary Ashley Stevenson, Stanford

Ahead of her senior season, the jet-setting Summer tour of UConn star hooper Paige Bueckers continued - with appearances at WNBA and NFL games plus the U.S. Open - while she remains the best-selling female athlete across the NIL Store network.

South Dakota trio Morgan Bode, Adara Groman and Olivia Kieffer appeared on the Top-10 list, showing that athletes at any size school can dominate in NIL apparel sales.

Best of September: Top-10 Selling Male Athletes

1. Dylan Raiola, Nebraska
2. Nash Hutmacher, Nebraska
3. Kaden Wetjen, Iowa
4. Kyle McCord, Syracuse
5. Jaxson Dart, Ole Miss
6. Ashton Jeanty, Boise State
7. Cam Skattebo, Arizona State
8. Xavier Scott, Illinois
9. Kyle Greene, Tulane
10. Kaden Feagin, Illinois

With college football in full swing, it’s no surprise that 9 of top 10 best-selling male athletes are from the gridiron.

Big-name players and perennial powers are well-represented with quarterbacks Dylan Raiola, Kyle McCord and Jaxson Dart leading the way.

Heisman Trophy candidate Ashton Jeanty of Boise State - who just launched a new NIL Store collection - is one to watch the rest of the season, both on the field and in apparel sales.

This Fall sports season, stay locked on NIL Store’s social accounts - on Instagram and X - for all of the latest merch drops from your favorite athletes across the country.

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