January was stacked with must-have NIL merch, and some pieces flew off the shelves faster than a game-winning buzzer-beater. From bold jerseys to classic hoodies, fans couldn’t get enough of these top-selling products. Let’s break down the hottest gear of the month and why everyone wanted to get their hands on it.
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Jack Sawyer’s Scoop N’ Score | Ohio State
This hoodie is built for Buckeye weather—heavy, warm, and the kind of thing you throw on before heading out the door. The black base makes it easy to pair with anything, while the “Scoop N’ Score” graphic featuring Jack Sawyer across the front lets everyone know you’re here for big plays and even bigger wins. Whether you’re actually braving the cold or just want an excuse to wear a hoodie all day, this one delivers.
EXCLUSIVE RELEASE: Jack Sawyer Scoop N' Score Black Hoodie (Source: NIL Store)
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Cam Skattebo’s Maroon Football Jersey | Arizona State
This jersey is peak game-day material. The rich maroon color is classic ASU, and the breathable mesh keeps you from overheating whether you’re tailgating or actually doing something athletic. Gold accents give it that extra pop, and with Skattebo’s name on the back, it’s clear you know who’s making moves for the Sun Devils. It’s a must-have for anyone who wants to rep ASU without painting their chest in 40-degree weather.
Football Maroon Jersey - Cameron Skattebo (Source: NIL Store)
This is the hoodie you throw on when you want to look like you have courtside seats, even if you’re just watching from your couch. The all-black design is sleek and lowkey, but the Duke logo makes sure nobody questions where your loyalty is. It’s thick enough to keep you warm but light enough that you won’t feel like you’re wearing a weighted blanket. Basically, it’s what every Cooper Flagg fan should have in their rotation.
Men's Basketball Black Sideline Hoodie - Cooper Flagg (Source: NIL Store)
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Kasparas Jakucionis’ Lithuania Jersey | Illinois
If you’re into basketball, this Lithuania jersey repping Kasparas Jakucionis is an easy win. The green and white combo makes it stand out from the usual college gear, and the fit is that perfect mix of loose but not too baggy. The material is breathable and lightweight, meaning you can actually hoop in it or just pretend you do while walking around campus. Either way, it’s a fresh addition to any jersey collection.
Lithuania International Men's Basketball Jersey - Kasparas Jakucionis (Source: NIL Store)
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Jeremiah Smith’s Signature Tee | Ohio State
Not all fan gear has to be flashy, and this tee proves it. It’s got a clean, no-fuss design with Jeremiah Smith’s signature front and center, making it clear who you’re backing. The cotton is soft, the fit is just right (not too tight, not boxy), and it’s the kind of shirt you can wear every day without thinking twice. If you’re looking for a solid go-to, this is it.
EXCLUSIVE RELEASE: Jeremiah Smith Signature Tee (Source: NIL Store)
This Paige Buckers hoodie is basically the definition of effortless cool. The all-white design makes it look clean and crisp, and the UConn logo adds just enough pop. It’s warm without being too heavy, making it ideal for layering. Whether you’re heading to class, the gym, or just wearing it for the fifth day in a row (no judgment), it’s the kind of hoodie that never goes out of style.
UConn Women's Basketball Logo White Hoodie - Paige Bueckers | #5 (Source: NIL Store)
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Ashton Jeanty’s Blue Football Jersey | Boise State
Boise State’s blue turf is iconic, and Ashton Jeanty’s football jersey keeps that same energy. The royal blue color is bold without being over the top, and the orange accents make it pop even more. It’s lightweight, breathable, and built for actual movement—not just sitting around. If you want to look like you just stepped off the field (without the exhaustion), this jersey gets the job done.
Football Blue Jersey - Ashton Jeanty (Source: NIL Store)
This is the jersey every Huskies fan needs. The white-on-navy color scheme is sharp, and the moisture-wicking fabric makes it perfect for everything from pickup games to casual wear. Bueckers is a UConn legend in the making, and this jersey makes sure you’re backing a future great in style.
UConn Women's Basketball White Jersey - Paige Bueckers | #5 (Source: NIL Store)
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Javon Small’s Throwback Jersey | West Virginia
If you love a good throwback, this WVU jersey is a no-brainer. The retro design takes it back to the golden era of Mountaineers basketball, while the modern fit makes it easy to wear anywhere. The colors are bold, the details are on point, and it’s the perfect mix of old school and new school. If you want to back up Javon Small, this jersey is the way to go.
Exclusive: West Virginia Men's Basketball Throwback Jersey - Javon Small (Source: NIL Store)
This hoodie looks like it was pulled straight from a vintage sports poster—in the best way possible. The 90s-inspired graphic gives it a unique edge, while the oversized fit keeps it casual and comfortable. It’s soft, easy to throw on, and makes it look like you know a thing or two about basketball history.
White 90s Graphic Hoodie - Cooper Flagg (Source: NIL Store)
Get Yours Before They Sell Out
January’s top-selling NIL products brought a mix of classic designs, bold statements, and straight-up must-haves. Whether it’s jerseys that pop, hoodies that keep you cozy, or tees that let everyone know who you back, these pieces flew off the shelves for a reason.
If you missed out, don’t sleep on grabbing yours now at the NIL Store—because when it comes to NIL merch, the best always sells fast.