January was a big month for these guys–not just on the field and court, but in the NIL game, too. They weren’t just racking up stats—they’re stacking earnings, building brands, and giving fans some fire merch to rock. Let’s talk about who’s leading the NIL charge this first month of the year and the must-have gear they’ve got in their lineup.
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Jack Sawyer #33 | Ohio State Football
Jack Sawyer is a quarterback’s worst nightmare, being a force on the defense and making big-time plays. And his “Sack Sawyer” red hoodie is as tough as his pass rush. The bright Buckeye red and the ‘Sack Sawyer’ design gives it that edge and boldness fans love. Thick, warm, and built for game days, this one’s perfect for bundling up at the stadium or throwing on when you’re out and about.
EXCLUSIVE RELEASE: Jack Sawyer "Sack Sawyer" Red Hoodie (Source: NIL Store)
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Cooper Flagg #2 | Duke Men's Basketball
Cooper Flagg is one of the most exciting young players in college basketball. He brings energy and skill every time he steps on the court. This black “Dunk” tee captures Flagg’s explosive playstyle, with its fun cartoon graphic and the dark fabric that makes the design pop. Soft and breathable, it’s the kind of shirt that works whether you’re heading to the gym or just chilling. If you’re a Duke fan, this is a no-brainer.
Black 'Dunk' Cartoon Tee - Cooper Flagg (Source: NIL Store)
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Cam Skattebo #4 | Arizona State Football
The Sun Devils’ running back, Cam Skattebo, is the kind of player who refuses to go down easy—always fighting for extra yards and keeping defenses on their toes. His maroon football jersey is straight-up game day material. The deep maroon color screams Sun Devil pride, and the high-quality stitching gives it that official team feel. Whether you’re wearing it to the game or just showing support around campus, this jersey is a solid pick.
Football Maroon Jersey - Cameron Skattebo (Source: NIL Store)
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Kasparas Jakučionis #32 | Illinois Men's Basketball
Illini guard Kasparas Jakučionis has been proving himself as a key player in the lineup, and the fans are showing up for him. His “Stepbrothers” white hoodie is just plain fun. Featuring Jakučionis and teammate Tomislav Ivišić in a parody of the iconic ‘Stepbrothers’ movie poster, it’s a must-have for Illinois fans with a sense of humor. The white fabric keeps it fresh, and the fleece lining makes it as comfortable as it is cool.
EXCLUSIVE RELEASE: KJ and Tomi Step Brothers White Hoodie (Source: NIL Store)
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Braden Smith #3 | Purdue Men's Basketball
Braden Smith steps up in big moments and keeps Purdue’s offense moving when it matters most. His “Moment” black hoodie is a simple, sleek hoodie that lets the design do the talking. The black-on-black look gives it a clean, understated feel, while the thick cotton fabric keeps it warm and comfortable. Whether you’re at the game or just running errands, this one fits anywhere.
EXCLUSIVE RELEASE: Braden Smith Moment Black Hoodie (Source: NIL Store)
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Jeremiah Smith #4 | Ohio State Football
The Buckeyes’ wide receiver, Jeremiah Smith, is a playmaker–and it’s only a matter of time before he’s making highlight-reel catches on a regular basis. His signature tee is a classic, no-fuss tee that gets the job done—kind of like Smith himself. The signature design is clean and simple, making this an easy everyday wear.
EXCLUSIVE RELEASE: Jeremiah Smith Signature Tee (Source: NIL Store)
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Ashton Jeanty #2 | Boise State Football
Ashton Jeanty has a nose for the end zone, and fans know he’s always a threat to score. His “Just Scored Another Touchdown” grey tee says it all. The bold lettering makes it stand out, while the soft grey fabric gives it a laid-back, everyday look. Perfect for game day or just repping Boise State around town.
"Just Scored Another Touchdown" Grey Tee (Source: NIL Store)
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Kam Jones #1 | Marquette Men's Basketball
Kam Jones has been clutch for Marquette, stepping up when his team needs him most. His retro gold basketball jersey throws it back in the best way. The gold base is eye-catching, the classic lettering keeps it timeless, and the fit is just right. This one’s a sure must-have for Marquette fans looking to bring some vintage energy to their collection.
Marquette Men's Basketball Retro Gold Jersey - Kameron Jones | #1 (Source: NIL Store)
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Stevie Mitchell #4 | Marquette Men's Basketball
The Golden Eagles guard, Stevie Mitchell, brings the hustle and intensity to the court every game. His navy Marquette basketball jersey keeps you looking clean, sharp, and ready for game day–just like Mitchell. The bold numbers pop against the navy backdrop, and the breathable fabric makes it a great choice whether you’re playing or cheering from the stands.
Navy Marquette Men's Basketball Jersey - Stevie Mitchell (Source: NIL Store)
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Javon Small #7 | West Virginia Men's Basketball
Javon Small might have "Small" in his name, but his game is anything but. He’s been making gcrucial plays for the Mountaineers, proving that he belongs in the spotlight. His throwback WVU jersey features a retro blue and orange design that brings serious old-school vibes. It’s made out of high-quality fabric, which means you’ll stay comfortable whether you’re at the game or just rocking it around town.
Exclusive: West Virginia Men's Basketball Throwback Jersey - Javon Small (Source: NIL Store)
Rep These Athletes in Style
These guys are grinding on and off the field, making plays and building their brands. If you want to back them, check out the NIL Store and grab some of their gear. Not only do you get to support your favorite athletes, but you’ll also get some top-tier merch to rock on game days or just out and about.