Best of January: Top-Earning Female Athletes
February 19, 2025

Women’s basketball absolutely dominated the NIL Store this month. And leading the charge? These powerhouse athletes who aren’t just getting buckets but also getting bags. Their merch is flying off the shelves, proving that fans can’t get enough of their game—and their style. These women have not only built their brands but also cemented themselves as top earners in the NIL world.

  1. Paige Bueckers #5 | UConn Women's Basketball

Paige Bueckers is at the top of the NIL leaderboard, and it’s no surprise. And her white hoodie is a straight-up throwback masterpiece. Think classic ‘90s sportswear meets modern street style. The bold retro graphics make it look like something out of an old-school basketball mixtape, while the oversized fit is perfect for game nights or just chilling. Soft, heavyweight fabric makes it ridiculously comfy—like that favorite hoodie you never want to take off. 

EXCLUSIVE RELEASE: Paige Bueckers 90s Retro White Hoodie (Source: NIL Store)

  1. Azzi Fudd #35 | UConn Women's Basketball

Azzi Fudd isn’t just an elite shooter—she’s an elite brand. Her name is one of the biggest in college basketball, and her NIL game is just as sharp as her UConn basketball jersey. The clean white base, accented with lilac details, makes it a standout on and off the court. It’s lightweight, breathable, and built for movement—just like Azzi’s game. Whether you’re rocking it at Gampel Pavilion or just adding it to your everyday rotation, this jersey lets you rep one of the best in style.

UConn White/Purple Basketball Jersey - Azzi Fudd | #35 (Source: NIL Store)

  1. Flau’jae Johnson #4 | LSU Women's Basketball

Flau’jae is a star in every sense—on the court and in the music game. If you love vintage clothing, her retro ringer tee is for you. The old-school LSU graphics, bold color-blocking, and ringer collar give it the perfect thrift-shop find vibe. Soft, lightweight, and perfect for everyday wear, it’s got that laid-back energy that matches Flau’jae’s smooth confidence. Throw this on with jeans or shorts, and you’re instantly in the NIL game.


LSU Retro Ringer Tee - Flau'jae Johnson (Source: NIL Store)

  1. Amiah Hargrove #33 | Nebraska Women's Basketball

Amiah Hargrove is making big NIL moves, and her fans are rallying behind. Her women’s basketball Huskers tee is as bold as Nebraska’s home crowd. The vibrant red color screams Huskers pride, and the oversized graphic gives it that modern-but-classic look. The fabric is soft and breathable, making it the perfect go-to whether you’re watching the game, hitting the gym, or just out and about. If you bleed Husker red, this is your fit.

Red Women's Basketball Huskers Tee - Amiah Hargrove (Source: NIL Store)

  1. Sarah Strong #21 | UConn Women's Basketball

Sarah Strong is living up to her name—both on the court and in the NIL space. If clean and classic had a jersey, Sarah’s white UConn jersey would be it. The crisp white base, paired with navy and silver accents, gives it a championship feel. The moisture-wicking fabric keeps things cool, whether you’re working out, practicing, or just styling it up for the day. This is the kind of jersey that makes you feel like you belong in the starting five.

UConn Women's Basketball White Jersey - Sarah Strong (Source: NIL Store)

  1. Lauren Betts #51 | UCLA Women's Basketball

Lauren Betts is a name you need to know. The UCLA big is dominating in the paint and in the NIL game, and her merch is just as strong as her post moves. This “Bet on Betts” hoodie is straight-up elite. Its rich UCLA blue colorway is bold yet sleek, and the “Bet on Betts” graphic across the front lets everyone know you’re backing one of the best in the game. The soft fleece lining makes it ridiculously cozy, and the relaxed fit gives it that perfect oversized look. 

EXCLUSIVE RELEASE: Lauren Betts "Bet on Betts" Blue Hoodie (Source: NIL Store)

  1. Kendall Bostic #44 | Illinois Women's Basketball

Kendall Bostic is bringing grit and game to Illinois basketball, and her NIL deals are proof of her growing fanbase. Her white graphic tee, in particular, is effortlessly cool. The classic Illinois graphic gives it that timeless appeal, while the Comfort Colors fabric makes it incredibly soft and durable. It’s got that relaxed, already-broken-in feel from the first wear, making it a go-to for fans who want to rep the Illini in style and comfort.

White Illinois Graphic Comfort Colors Tee - Kendall Bostic #44 (Source: NIL Store)

  1. Lucy Olsen #33 | Iowa Women's Basketball

Lucy Olsen’s game is all about energy and creativity, and her “Basketball is Fun” tee is as fun as Lucy’s playing style. Featuring a quirky, cartoon-inspired design, it brings a playful twist to your game-day look. The black base makes the bold graphics pop, while the relaxed fit and soft fabric make it an easy go-to for any occasion. Whether you’re in the stands or shooting around at the gym, this one’s got personality—just like Lucy.

EXCLUSIVE RELEASE: Lucy Olsen "Basketball is Fun" Cartoon Black Tee (Source: NIL Store)

  1. Hailey Van Lith #10 | TCU Women's Basketball

Hailey Van Lith has been a bucket-getter since day one, and her NIL brand keeps getting stronger. Fans love her aggressive playstyle, and her throwback jersey takes them back to where it all started. This jersey honors Hailey’s roots with a vintage design that nods to her high school days. The classic jersey cut and old-school details give it a nostalgic vibe. So, whether you’ve followed her journey from the start or just love a good jersey, this one’s a must-have.

NIL Throwback High School Jersey - Haley Van Lith (Source: NIL Store)

  1. Taina Mair #22 | Duke Women's Basketball

Fans can’t get enough of Taina Mair’s bold confidence on the court, and her merch is the perfect reflection of that. This black portrait crewneck is as sleek as Taina’s handles. The bold portrait graphic sets it apart–it feels like a mix of high fashion and sports culture. Its heavyweight fabric keeps it cozy, while the black colorway makes it easy to style up or down. Whether you’re rocking it to the arena or layering up for a chill day, this is a statement piece for real hoop fans.

Black Portrait Crew - Taina Mair (Source: NIL Store)

Give It Up For These Athletes!

These women are putting in the work to dominate on the court and the NIL game. Their success isn’t just about their talent, but also about their hustle and dedication to connect with their fans.

Want to support them and rep your favorite player? Visit the NIL Store today and grab their merch. Every purchase you make helps these athletes continue making history.