December was wild for college sports, and fans made sure their favorite schools felt the love. The NIL Store was buzzing with sales as people snagged gear that repped their teams and the athletes they’re obsessed with.
So, who scored big? Let’s break down the top-selling schools that dominated December’s sales.
It’s no surprise the Huskies are at the top—they’re basically built for greatness. The Maui tournament jerseys were the talk of the month. They’re fun, eye-catching, and the kind of gear that says, “I bleed Husky blue.”
Ahmad Nowell’s UConn Maui Men's Basketball Jersey (Source: NIL Store)
On the women’s side, Paige Bueckers continues to be the name. From hoodies to jerseys, her gear sells itself. And don’t sleep on men’s basketball player Alex Karaban or football player Cam Edwards—both are bringing that fresh UConn energy to the court and the store.
Purdue fans aren’t just loyal—they’re fashionable. The 2024 Final Four streetwear gear was a big hit this month. That T-shirt? Instant classic. And don’t get me started on the crewneck—it’s perfect for game day or, let’s be honest, lounging on the couch.
Purdue MBB 2024 Final Four Streetwear Black T-shirt by Retro Brand (Source: NIL Store)
Zach Edey’s and Braden Smith’s black basketball jerseys also flew off the racks. These have become the go-to choice for fans looking to rep Purdue in style.
And with players like Rashunda Jones and Devin Mockobee also in the mix, Purdue’s lineup is stacked, both on the court and in the merch department.
The Broncos brought the energy this December, and the fans matched it. Ashton Jeanty, the star running back, has a jersey that’s as electric as his game. The bright blue design screams school pride, and it’s versatile enough to wear whether you’re tailgating or hitting up a sports bar.
Ashton Jeanty’s Football Blue Jersey (Source: NIL Store)
But Boise State didn’t stop at football. Women’s beach volleyball player Nora Hayd and men’s basketball player Omar Stanley are holding it down in their respective sports, and their merch is keeping Broncos fans geared up and ready to represent.
Marquette fans know how to do merch right. Chase Ross’s 90s-inspired hoodie was everywhere this month, and it’s easy to see why. It’s got that vintage vibe to it, and keeps you warm when the temperature drops.
Chase Ross’ 90s Black Hoodie (Source: NIL Store)
Then there’s David Joplin’s gold hoodie—it’s bold, eye-catching, and practically demands attention.
The Golden Eagles have plenty of stars to root for, like men’s basketball player Kameron Jones and women’s basketball player Skylar Forbes, so it’s no wonder their merch is flying off the shelves.
Illinois fans, your squad is bringing it! Have you seen those international jerseys?
Kasparas Jakucionis’ Lithuania design is rocking green and yellow, and it feels as bold as his game. Then there’s Tomislav Ivisic with the Croatia checkerboard—classic, clean, and unforgettable. And Will Riley’s Canada-themed jersey is red, proud, and all kinds of Illini. These aren’t just for the games; they’re for showing off your team spirit everywhere.
Kasparas Jakučionis’ Lithuania International Basketball Jersey (Source: NIL Store)
And hey, the Illinois roster isn’t just for international stars. Makira Cook is doing her thing on the court and Luke Altmyer is making moves in football. If you’re not rocking Illinois merch yet, what are you waiting for?
The Sun Devils lit it up this December, with gear that matched their fiery energy. I mean, take a look at Cameron Skattebo’s jersey—the perfect maroon and gold for game day or just flexing your Sun Devil pride. And his SK4TTEBO tee? It’s got the streetwear vibe that you can rock literally anywhere.
Cameron Skattebo’s Football Maroon Jersey (Source: NIL Store)
It’s not just about Skattebo, though. Sam Leavitt’s all over the football field, too and Adam Miller’s making sure the Sun Devils shine on the court.
Rutgers fans came out strong this month, and I get it—how could you not? The men’s basketball throwback jerseys featuring your favorite Rutgers players–including Dylan Harper and Ace Bailey–are iconic. They’re bold, bright, and pure Scarlet Knight energy.
Dylan Harper’s Basketball Throwback Jersey (Source: NIL Store)
And don’t forget Kyle Monangai—that dude is a beast on the football field, and his gear’s just as hype-worthy. Whether it’s basketball or football, Rutgers fans had plenty of reasons to flex their pride this month.
Hoosiers knew how to keep it fresh this December. Jaden Bobbett’s stars-and-stripes hoodie brought the patriotism, while Valentyna Kadlecova’s sport hoodie offered a sleek, stylish option for fans who want to keep it low-key and cozy.
Valentyna Kadlecova’s Signature Sport Grey Hoodie (Source: NIL Store)
And let’s talk athletes. Kurtis Rourke’s running the show on the field, Sydney Parrish is dominating on the hardwood, and the rising star Justice Ellison is impossible to miss. Indiana fans, you’ve got a lineup worth cheering for—and rocking gear for.
Cornhusker fans are always loud and proud, and they really showed it this month. Dylan Raiola’s red football jersey is impossible to miss—bold, bright, and quintessentially Nebraska. His Shaka black tee adds a fun twist for those who want something a little different.
Dylan Raiola’s Shaka Black Tee (Source: NIL Store)
Nebraska volleyball fans weren’t left out either. The women’s volleyball 2024 team crewneck is cozy, stylish, and screams team spirit. And with Merritt Beason and Alexis Markowski also doing their thing, it’s no wonder Nebraska fans are eating up their merch.
Iowa fans really leaned into the fun this month, and we’re here for it. Lucy Olsen’s cartoon hoodie and tee brought some lighthearted vibes with their playful “Basketball is Fun” designs.
Lucy Olsen’s "Basketball is Fun" Cartoon Black Hoodie (Source: NIL Store)
Jay Higgins is holding down the defense like a champ while Delaney Holtey’s making big moves in women’s soccer. Hawkeyes, you’re killing it—and your merch game proves it.
Gear Up with December’s Favorites
December was a wild ride for these schools, and their fans came through in a big way. Whether it was basketball, football, or even volleyball, people showed up to support their favorite athletes and schools in style.
If you haven’t grabbed your gear yet, what are you waiting for? Hit up the NIL Store before the good stuff’s gone. Let’s keep that school pride strong as we roll into the new year!