This holiday season, college sports fans hit the NIL store hard. December’s sales leaderboard gave us a peek at which programs are crushing it—not just on the field, court, or volleyball net, but off it, too. Spoiler alert: these teams have some of the most diehard fanbases out there.
Here’s a breakdown of the programs that dominated December. And yes, we’re linking their must-have merch so you can rep these crowd-favorites, too.
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Boise State Football
Boise State isn’t just famous for its blue field—it’s got one of the most dedicated fanbases in college football. Broncos fans showed up big in December, scooping up Boise State football jerseys like they were running a no-huddle offense.
The Broncos have that underdog energy, the kind of grit that makes you believe anything’s possible. Plus, those blue and orange jerseys are a great way to show your team spirit and rep your favorite players like Ashton Jeanty and Matt Lauter.
Boise State Football Jerseys (Source: NIL Store)
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UConn Women’s Basketball
UConn women’s basketball has long been the benchmark for success—a dynasty defined by championships, legendary players, and a relentless style of play. Their jerseys flew off shelves in December, and it’s no surprise. Fans are loyal, showing their pride for the team and their favorite players like Paige Bueckers and Azzi Fudd. If you’re a hoops fan, These UConn women’s basketball jerseys are basically a must-have.
UConn Women’s Basketball Jerseys (Source: NIL Store)
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Purdue Men’s Basketball
Purdue basketball has been a force to be reckoned with. Zach Edey, last year’s National Player of the Year, has the Boilermakers rolling—and their fans are loving every second. December’s sales proved that with Nike basketball jerseys being a hot commodity.
There’s something about Mackey Arena on game day. It’s electric, and that energy extends to Boiler Nation wherever they go. If you’re looking for a team to rally behind, Purdue’s got the juice.
Purdue Nike Basketball Jerseys (Source: NIL Store)
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Arizona State Football
ASU football has always brought the swagger, and their fanbase is just as bold. December saw Sun Devils fans grabbing football jerseys to celebrate their squad and breakout stars like Cam Skattebo and Sam Leavitt.
This team thrives on big plays and high-energy moments. Whether you’re tailgating under the Arizona sun or watching from the couch, ASU gear lets you bring that same heat.
Arizona State Football Jerseys (Source: NIL Store)
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Illinois Men’s Basketball
Illinois basketball fans are built different—loud, loyal, and all in for their team. December’s jersey sales proved it, with Illini Nation showing up strong to rep their squad. They even rolled out some unique designs, like Kasparas Jakučionis’ Lithuania jersey and Tomislav Ivišić’s Croatia jersey, giving fans a global flavor to rock.
The Big Ten grind is no joke, but Illinois has the grit and talent to go toe-to-toe with anyone. Throw on an Illini jersey, and you’re not just repping the team—you’re part of the community.
Illinois Men’s Basketball Jerseys (Source: NIL Store)
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Rutgers Men’s Basketball
Rutgers basketball has been scrappy, resilient, and impossible to ignore. Fans rewarded that effort by making their Vegas shirseys one of December’s top sellers. And with a top recruit like Ace Bailey coming in, the buzz around this program is only getting louder.
The Scarlet Knights have built a rep for punching above their weight, and their fans bring that same energy. Rutgers gear doesn’t just look good—it’s a badge of pride.
Rutgers Men’s Basketball Vegas Shirseys (Source: NIL Store)
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Marquette Men’s Basketball
Marquette basketball is all about high-energy play and big-time moments, and their fans are right there with them. Their Players Edition jerseys were a December favorite, proving the Golden Eagles’ loyal following knows how to rep their team in style.
With Kam Jones hitting clutch shots and Stevie Mitchell locking down opponents, Marquette brings intensity to both ends of the court. If you’re looking to show love for a team that plays with heart and hustle, Marquette gear has you covered.
Marquette Players Edition Jerseys (Source: NIL Store)
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Florida Football
Florida football fans brought the heat this holiday season, making Florida football jerseys a must-have item. From the roar of The Swamp to road games across the SEC, Gator Nation doesn’t mess around.
With rising star DJ Lagway on the way, the excitement around this program is only growing. Those orange and blue jerseys aren’t just gear—they’re part of what makes Florida football iconic.
Florida Football Jerseys (Source: NIL Store)
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Nebraska Volleyball
Nebraska volleyball is on another level. December’s Volleyball Day merch sales showed just how much Husker fans back their team—and it’s no surprise.
With Lexi Rodriguez anchoring the defense and leading by example, Nebraska continues to set the standard for excellence. From packed arenas to national titles, this program has built a legacy, and its fans are a huge part of that. Rocking their gear isn’t just about supporting a team—it’s about celebrating a tradition of greatness.
Nebraska Volleyball Specialty (Source: NIL Store)
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Iowa State Men’s Basketball
Iowa State basketball fans came through big this December, snapping up Maui jerseys to celebrate their team’s grit and grind. The Cyclones’ relentless play mirrors a fanbase that never stops bringing the energy.
With Tamin Lipsey running the show and making plays all over the court, Iowa State is a team that thrives on hustle and heart. Whether you’re in Ames or repping from afar, Cyclone pride runs deep. Their jerseys are the perfect way to show you’re all in.
Iowa State Men’s Basketball Maui Jerseys (Source: NIL Store)
Support Your Favorite Teams
December’s top-selling programs didn’t just win over fans—they reminded us why college sports are the heart and soul of the game.
Want to show your support? Head over to the NIL Store and grab some official merch. Rock your team’s colors, back your favorite players, and keep the spirit alive all year long.