The NIL Store powered by Campus Ink is excited to welcome Fanstake as its Official Fan Engagement partner for the month of March!

Fanstake will be incorporated into the NIL Store's suite of marketing throughout the most exciting time of the year for college basketball fans.

March is routinely one of the busiest time of the year's at the NIL Store, with college basketball fans being swept up in the spirit of the NCAA Men's and Women's Basketball Tournaments. That means increased engagement across all platforms, and as a result, increased apparel sales for our more than 20,000 athletes with officially licensed apparel available in our network.

This year, the NIL Store is set to unveil the implementation of the NCAA's brand-new NCAA NIL Event License, which will allow college basketball players to benefit from tourney sales for the first-time ever.

What is Fanstake?

Fanstake is a competitive recruitment platform where fans can contribute to an athlete's endorsement deal. What's really unique about it is that it's no risk - If the athlete ends up on your team's roster in the successive season it converts. If not you get your money credited back to your account.

How does Fanstake work?

Fans select their teams of choice, and they can "stake" recruits, portal transfers or current players that they would like to see play for their team in the next season.  Fans can choose any dollar amount, and that amount will be "locked" in the players account until a decision is made.  If the player chooses your school, your stake is released to the player. If the player chooses another school, your stake is returned back to your account.

The real value of Fanstake is fanbases coming together to build and retain the program they, as fans, really want. Think of it as support at the true grass roots level, but the difference versus traditional "fundraising" is fans now have influence on the composition of their team.

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