Here's everything that happened this week at the NIL Store!
Hello, Iowa State!
On Wednesday, Campus Ink and the NIL Store announced Iowa State as its newest NIL merchandise licensee.
This means officially licensed merch will be available to every Iowa State student-athlete in their own personalized locker rooms.
The reception from Iowa State fans was incredible, as more than 500 people followed the new Iowa State NIL Store instagram account in the first 24 hours!
JUST IN: The NIL Store powered by @campus_ink has announced @CycloneATH as its newest NIL licensee.— The NIL Store (@nil_store) September 7, 2022
EVERY Iowa State athlete will have the opportunity to sell officially licensed merchandise.
Athletes are the best influencers
Yesterday we came across an incredible study from Captiv8 Labs which found that athletes perform up to 12x better than general influencers on social media.
We've always known athletes were the ultimate influencers, but having the actual data to back it up confirmed it.
The study prompted a blog yesterday in which we talked about WHY athletes make the best influencers. Check it out!
Athletes are the best influencers.— The NIL Store (@nil_store) September 8, 2022
Now, a study from Captiv8 Labs has the data to prove it. https://t.co/wMaobn2v6R
Coach Nima Omidvar Joins the Pod
The NIL Show podcast episode 15 featured a super valuable interview with Nima Omidvar, assistant men's basketball coach at Coastal Carolina.
Coach Omidvar gave us great insight on NIL from a coach's perspective, in addition to thoughts on how it has changed recruiting and what's in store for the future of NIL.