NIL Store Weekly Rewind: Sept. 9, 2022

NIL Store Weekly Rewind: Sept. 9, 2022

Here's everything that happened this week at the NIL Store!

Hello, Iowa State!

On Wednesday, Campus Ink and the NIL Store announced Iowa State as its newest NIL merchandise licensee.

This means officially licensed merch will be available to every Iowa State student-athlete in their own personalized locker rooms.

The reception from Iowa State fans was incredible, as more than 500 people followed the new Iowa State NIL Store instagram account in the first 24 hours!

Athletes are the best influencers

Yesterday we came across an incredible study from Captiv8 Labs which found that athletes perform up to 12x better than general influencers on social media.

We've always known athletes were the ultimate influencers, but having the actual data to back it up confirmed it.

The study prompted a blog yesterday in which we talked about WHY athletes make the best influencers. Check it out!

Coach Nima Omidvar Joins the Pod

The NIL Show podcast episode 15 featured a super valuable interview with Nima Omidvar, assistant men's basketball coach at Coastal Carolina.

Coach Omidvar gave us great insight on NIL from a coach's perspective, in addition to thoughts on how it has changed recruiting and what's in store for the future of NIL.