CHICAGO (March 16, 2025) – The NIL Store powered by Campus Ink has officially launched its initial Officially Licensed NCAA Tournament NIL collection for men’s and women’s basketball programs selected to March Madness.
It marks the first time in history men’s and women’s college basketball players have been able to earn money on NCAA Tournament apparel sales, thanks to the NIL Store’s implementation of the NCAA’s brand-new NIL Championship Event License.
The NIL Store launched “Jersey Madness” apparel for both men’s and women’s basketball programs, and “Big Dance” apparel for the men and “Four It All” for the women.
The NIL Store launch apparel for all men’s and women’s basketball teams in which it had the entire roster signed.
Among the top programs included on the men’s side were #1 seeds Auburn, Duke and Florida, and #2 seeds Tennessee, Michigan State and St. John’s.
Top programs on the women’s side include #1 seed UCLA and #2 seeds UConn, NC State and TCU.
The NIL Store will continue to drop NCAA Tournament NIL hot market apparel throughout each round of the Big Dance, featuring both full-team and individual designs.
The NIL Store is trusted by more than 100 collegiate institutions and 20,000 athletes, including Duke’s Cooper Flagg and UConn’s Paige Bueckers, to provide officially licensed NIL apparel.
ABOUT CAMPUS INK AND THE NIL STORE
Backed by Mark Cuban, Campus Ink expanded into the Name, Image, Likeness (NIL) space in 2021 and launched the NIL Store, which serves as a merchandising solution for student-athletes and schools across the country. The NIL Store operates with the firm belief that every student-athlete has an opportunity to capitalize on their NIL and should earn industry-leading payouts. Campus Ink was founded in 1947 on the campus of the University of Illinois and was reimagined in 2015 with an office in downtown Chicago and a production facility in Urbana, Ill., where the company handles all of its own production and fulfillment.
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