The wait is over. The NIL Store is officially hitting the road, and we’re bringing the heat directly to the fans.
Under our new touring banner, NIL Store Live!, we are launching a multi-campus pop-up experience featuring live printing, exclusive designs, and officially licensed merch for college basketball’s biggest stars.
We couldn't think of a better place to kick things off than the Basketball Capital of the World: The University of Connecticut.
Catch Us Outside Gampel Pavilion
From Wednesday, Feb. 11, through Saturday, Feb. 14, the NIL Store Live! trailer will be stationed directly in front of the legendary Gampel Pavilion, home of the men's and women's basketball teams.
We’ve timed our arrival to bookend a massive week of Husky hoops. Whether you’re heading in to see the dominant women’s squad or the reigning powerhouse men’s team, make sure to swing by our trailer to grab your gear before tip-off.
We'll be live printing NIL merch for your favorite UConn players, in addition to a number of other fun activations.
The Schedule:
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Wednesday, Feb. 11
- 11am ET - open late!
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Women's Basketball game at 7pm ET
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Thursday, Feb. 12 – Friday, Feb. 13
- 11am ET - 6pm
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Daily Pop-up Shop & Design Drops
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Saturday, Feb. 14
- 11am ET - open late!
- Men's Basketball game at 7:30pm ET
Why UConn?
UConn isn't just a stop; it’s a destination. The Huskies represent the gold standard of college basketball, and their current resumes prove it:
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The Women’s Team: The defending National Champions are currently sitting at #1 in the nation with a perfect undefeated record. They have the most Division I championships all-time (12).
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The Men’s Team: Currently ranked #3 nationally, the Huskies are looking to cement their dynasty label after winning two of the last three national titles. They have the most Division I basketball championships since 1999 (6).
With legendary programs like these, the players deserve merch that matches their greatness—and the fans deserve a front-row seat to the action.
The NIL Store Live! Experience
This isn't your average merch stand. When you visit the NIL Store Live! trailer, you’re getting a behind-the-scenes look at how the industry's best NIL gear is made.
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Live Printing: Watch your favorite player’s shirt come to life right before your eyes.
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Exclusive Designs: We’re dropping limited-edition UConn designs that you can only get at the trailer during this four-day residency.
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Support the Athletes: Every purchase directly puts money into the pockets of your favorite UConn basketball starters.
See You in Storrs!
Whether you’re a lifelong Husky fan or a student looking to rep the best in the game, come say hi to the NIL Store crew at Gampel Pavilion. Let’s show the world why Storrs is the center of the basketball universe.
Follow us on social media for real-time updates, giveaway alerts, and a look at the exclusive UConn drops!
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