CHICAGO (Feb. 7, 2024) — The NIL Store and Gameday Spirit, both leading providers of collegiate apparel, have partnered to launch a limited-time NIL pop-up store in West Lafayette that will support the Purdue men’s and women’s basketball teams through the March Madness season.
This collaboration elevates the fan experience with on-site NIL jersey and apparel customization. Customers can choose a product and watch while their selected player’s name and number are added through heat-press technology. Each purchase directly supports Boilermaker athletes.
The store’s grand opening will be Saturday, Feb.10 at 2pm ET. The first 100 customers to arrive will also receive an exclusive state rivalry t-shirt ahead of the gameday matchup of No. 2 Purdue men’s basketball against Indiana University, 8pm ET at Mackey Arena.
The Gameday Spirit and NIL Store teams will be lining up current men’s and women’s basketball players, former standout players and even local legend, Julia Edey (mother of National Player of the Year, Zach Edey) to make appearances at the store.
Gameday Spirit NIL Store Details:
- Location: 350B East State St West Lafayette IN 47906
- Launch Date: Saturday, February 10th | 2PM
OPENING SATURDAY AT 2PM: The Gameday Spirit NIL Pop-up Store in West Lafayette!
— Purdue NIL Store (@PurdueNILStore) February 7, 2024
We’ve got less than a week to turn this dream NIL Store into a reality for Purdue men’s and women’s basketball players.
Follow along every step of the way. pic.twitter.com/RR1Iwc7GAN
“Gameday Spirit is excited to announce this partnership with the Purdue NIL Store as a unique approach to supporting Purdue student-athletes and fans.” said Ryan Majeres, President of Gameday Spirit. “Our team has really gotten behind this project in a big way, and our combined efforts with the NIL Store team is sure to create an engaging fan experience as Purdue basketball continues its outstanding season. We look forward to seeing you soon – Boiler Up!”
Both companies have roots on college campuses and a shared mission of providing fans with top-quality licensed merchandise. The NIL Store Network has seen tremendous success with The Purdue NIL Store, which is available to every Boilermaker athlete and offers a higher payout than competitors. They specialize in products that connect fans to athletes, such as a hockey jersey for Canadian player Zach Edey.
"We are thrilled to partner with Gameday to bring The Purdue NIL Store to life as a dynamic, in-person shopping experience," said Steven Farag, CEO. "From the very beginning of the NIL Store, Purdue fans have been exceptional in their support of their athletes and we couldn’t be more excited to bring this to them. We aim to create a unique space where Purdue fans can come together, celebrate their team, and support all of the talented student-athletes.”
A highlight of the store will be the on-site customization, where customers can watch their jerseys and apparel come to life through special heat press technology. This unique feature allows fans to personalize their gear with their favorite basketball player’s name and number. Fans can shop confidently knowing their purchase directly benefits that athlete while they get to take home a custom piece of Purdue pride.
Gameday, renowned for its expertise in college sports fan wear, brings years of experience to launching brick & mortar college sportswear stores and is thrilled to expand its footprint to Purdue’s campus. They will manage the pop-up operations, ensuring an unforgettable shopping experience for Boilermaker fans.
Stay updated with news on the launch, opening week events, exciting promotions, and more by following Gameday Purdue & The Purdue NIL Store.
About Campus Ink & The NIL Store:
Backed by Mark Cuban, Campus Ink expanded into the Name, Image, Likeness (NIL) space in 2021 and launched the NIL Store, which serves as a merchandising solution for student-athletes and schools across the country. The NIL Store operates with the firm belief that every student-athlete has an opportunity to capitalize on their NIL and should earn industry-leading payouts.
About Gameday Spirit Fanstore:
Gameday Spirit is a leading retailer of officially licensed collegiate products across the Midwest. Founded in Champaign, IL at the University of Illinois, Gameday has rapidly expanded operations to 5 additional colleges, including Big Ten locations at Northwestern and Indiana University. Gameday Spirit has established itself as a premier retail and e-commerce operator, known for its commitment to exceptional product selection and customer service. Through this partnership, Gameday Spirit aims to engage Boilermaker fans across the country.
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