How the Illini Store Made Nearly 100K for Athletes in Year One

How the Illini Store Made Nearly 100K for Athletes in Year One

What started as a passion project turned into a model for massive expansion across the country.

The Illini Store gained steam throughout the 2021-22 school year as we helped Illini men's basketball players earn nearly $100K collectively!

With the Illini Store as our model and an investment from Mark Cuban, we began rapidly expanding the NIL Store family across the country as a merchandising solution for ALL student-athletes.

We have since announced NIL Stores at the following schools (with many more to come): Virginia Tech, Indiana, Purdue, Dayton, DePaul, San Diego State and FGCU.

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