WEST LAFAYETTE - Campus Ink and Purdue Athletics have announced a total school solution partnership that will provide Name, Image and Likeness (NIL) merchandising opportunities for all Boilermaker student-athletes.
Coming this fall, the Purdue NIL Store powered by Campus Ink will host a complete NIL merchandise store for Purdue student-athletes, featuring jerseys and officially licensed apparel.
“We are thrilled to partner with Purdue athletics and provide an NIL merchandising solution for all Boilermaker student-athletes,” said Steven Farag, co-founder and CEO of Campus Ink. “Purdue is committed to providing every possible resource to its student-athletes in the NIL space and we are excited to assist in fulfilling that mission.”
Every Purdue student-athlete signed up will possess a personalized digital locker room which houses their merchandise.
“Our mission is to provide every resource possible for our Purdue student-athletes to be successful,” said Purdue Deputy Athletics Director and Chief Operating Officer Ken Halpin. “This partnership with Campus Ink will help members of our Boilermaker sport programs monetize their name, image and likeness, creating an exciting merchandising opportunity that fans, family, friends and the general public can embrace.”
The Campus Ink team handles all the creative, product creation, design, marketing, fulfillment and customer service for its student-athletes. Additionally, Campus Ink works directly with student-athletes to educate them on merchandising, marketing and sales trends to develop strategies for optimal success.
ABOUT CAMPUS INK AND THE NIL STORE
Backed by Mark Cuban, Campus Ink expanded into the Name, Image, Likeness (NIL) space in 2021 and launched the NIL Store, which serves as a merchandising solution for student-athletes and schools. The NIL Store operates with the firm belief that every student-athlete has an opportunity to capitalize on their NIL. Campus Ink was founded in 1947 on the campus of the University of Illinois and was reimagined in 2015 with an office in downtown Chicago and a production facility in Urbana, Il where the company handles all of its own production and fulfillment.