CHICAGO - Campus Ink and DePaul have announced a total school solution partnership that will provide Name, Image and Likeness (NIL) merchandising opportunities for all Blue Demon student-athletes.
The NIL Store powered by Campus Ink will launch a complete NIL merchandise store for DePaul student-athletes, featuring officially licensed jerseys, shirseys and apparel.
Every athlete signed up will possess a personalized digital locker room which will house their merchandise.
"We’re committed to pursuing new and innovative partnerships that build the brand of our student-athletes while also raising the national prominence of the DePaul brand," said DePaul Vice President and Director of Athletics DeWayne Peevy. "This partnership with Campus Ink will provide Blue Demon Nation an opportunity to support our student-athletes in an entirely new way through the purchase of officially licensed merchandise featuring their NIL."
“We’re thrilled to welcome DePaul Athletics into our Campus Ink family and look forward to working together for the benefit of DePaul student-athletes,” said Steven Farag, Campus Ink co-founder and CEO.
The Campus Ink team handles all the creative, product creation, design, marketing, fulfillment and customer service for its student-athletes. Additionally, Campus Ink works directly with student-athletes to educate them on merchandising, marketing and sales trends to develop strategies for optimal success.
ABOUT CAMPUS INK AND THE NIL STORE
Backed by Mark Cuban, Campus Ink expanded into the Name, Image, Likeness (NIL) space in 2021 and launched the NIL Store, which serves as a merchandising solution for student-athletes and schools. The NIL Store operates with the firm belief that every student-athlete has an opportunity to capitalize on their NIL. Campus Ink was founded in 1947 on the campus of the University of Illinois and was reimagined in 2015 with an office in downtown Chicago and a production facility in Urbana, Il where the company handles all of its own production and fulfillment.