November was huge for the NIL Store. Fans, athletes, and schools showed up for college sports, making it a month to remember. The energy was electric, with custom merch flying off the shelves and programs bringing the heat like never before.
We saw a ton of schools make noise, but here are the ten top-selling schools that really led the charge. These didn’t just dominate their respective courts, fields, and pitches; they also dominated merch sales. Let’s talk about what made these schools the MVPs of November.
At the top of the list is UCONN–and honestly, no surprises here. The Huskies always deliver, whether it’s in a championship game or the merch game.
A huge part of their success? Paige Bueckers. If you don’t know Paige Bueckers by now, where have you been? She’s the face of UCONN basketball, and her leadership and game-changing skills have made her a must-watch. Fans are obsessed—and it shows in the merch. From jerseys to hoodies, anything connected to Paige and her teammates was an instant hit.
The Huskies also nailed it with exclusive designs that had fans hitting “add to cart” on repeat. From jerseys to hoodies, the fans definitely showed up with their support.
Boiler Up! Purdue fans didn’t hold back this November. They’re passionate, loyal, and they’ll go hard for their athletes every time. This time, they had a little extra firepower thanks to Braden Smith, who became one of the top-earning male athletes at the NIL Store in November. Smith brought some serious heat with his apparel line. Clean designs, slick vibes—it was exactly what fans wanted and Purdue delivered.
The Illini crowd came out strong this November. The energy around Illinois is on another level, and it’s not hard to see why. A number of Fighting Illini are on the rise, including names like Raina Terry, Luke Altmyer, and Makira Cook. Their new holiday collection includes an Illinois Varsity Knit Sweater, Embroidered Polo, and a Retro Ringer Tee.
The orange and blue faithful didn’t just support in November—they made a statement. Illini Nation is loud, proud, and ready for what’s next.
Hoosier Nation brought their A-game this month, with Kurtis Rourke and Sydney Parrish setting trends with their merch drops. Indiana’s hottest products currently include Exclusive Black Faith Wiseman 90s Hoodies and Shawn Asbury II 90s White Hoodies. They also just released their new holiday collection, which includes the IU Candy Stripe Cardigan and IU Cromson Scrpt Cardigan. Indiana didn’t just make the list; they made a statement.
The Golden Eagles are climbing the ranks in college sports, and November was proof that they’re a force to be reckoned with. A big shoutout goes to Kameron Jones, whose standout performances have had fans buzzing and made him a top-earning male athlete at the NIL Store. Combine that with the basketball team’s success, and you’ve got a recipe for merch flying off the shelves. Marquette fans are turning their energy into action, and the results are impressive.
November was a big month for the Scarlet Knights, and the excitement is real. Dylan Harper’s connection to Rutgers has fans hyped, and it’s showing in the merch sales. Add in support across both football and basketball, and Rutgers is proving they can hang with the big names. Their new holiday collection has just come out, including Rutgers winter-edition basketball jerseys and retro ringer tees.
Blue turf, big energy. Boise State knows how to stand out, and November was no exception. Broncos fans rallied around Ashton Jeanty–a rising star in their football program. Jeanty’s branded gear is as hot as his game. Whether you’re talking hoodies, tees, or anything else, Boise State fans showed up big to support their guy. It’s that underdog spirit that makes this school so special, and it’s paying off in the NIL game.
UNC doesn’t just make the list—they own it. This school knows how to stay relevant, and November was another example of that. RJ Davis, the Tar Heels’ star guard, has been crushing it both on and off the court. His merch line was a must-have for fans, who couldn’t get enough of his standout designs. Check out the Tar Heels’ new exclusive Maui Men’s Basketball Shirseys and Retro Ringer Tees at the NIL Store.
Iowa fans are as passionate as they come, and Hawkeye Nation brought that energy in full force this November. Leading the charge were rising stars like football standout Jay Higgins, soccer talent Delaney Holtey, and hockey phenom Mia Magnotta–each making a huge impact on Iowa's NIL success.
Their accomplishments prove one thing loud and clear: NIL isn’t just for the big-name sports like football and basketball—it’s a game every athlete can win. Iowa is setting the standard, showing that every sport has a place in the NIL spotlight.
Rounding out the list is Duke, a school that knows a thing or two about basketball greatness. Their legacy is unmatched, and they’re keeping the momentum going in the NIL world.
Cooper Flagg is the latest name to carry the torch. His NIL drops brought serious energy, and fans couldn’t get enough. Duke is doing what they do best—winning, on the court and in the merch game.
What’s Next?
December is here, and it’s already shaping up to be huge. With the holiday season in full swing, schools and athletes have the perfect opportunity to drop festive collections, limited-edition collabs, and more.
Thinking about grabbing some gear? Now’s the time to check out the NIL Store. Support your favorite team, rock your favorite athlete’s merch, and keep the college sports energy alive. November was big, but December might just top it.