When it comes to turning performance into profit, these athletes are at the top of their game. The November leaderboard at the NIL Store shows just how powerful a combination of skill, personality, and solid merch can be. Let’s break down the top-earning male athletes, their standout products, and why fans can’t get enough.
-
Ashton Jeanty #2 | Boise State
Ashton Jeanty is making huge strides both on the field and in the NIL world. His Blue Football Jersey is just as electric as his game, showing off that bold Broncos pride. Its sleek, breathable design is great for game day or just repping Boise State wherever you go. Jeanty’s ability to connect with fans and rack up big numbers is what makes him a leader in the NIL game.
Ashton Jeanty’s Blue Football Jersey (Source: NIL Store)
-
Cooper Flagg #2 | Duke
Cooper Flagg is Duke basketball’s young sensation, and his Black Sideline Hoodie is just as smooth as his game. Perfect for the court or casual outings, this hoodie features a sleek, minimalist design that lets Duke fans show their pride in style. Fans love Flagg’s hustle on the court, and his merch game is just as strong—making him a leader both in NIL earnings and in Duke pride.
Duke Men's Basketball Black Sideline Hoodie - Cooper Flagg (Source: NIL Store)
-
Braden Smith #3 | Purdue
Purdue basketball fans can’t get enough of Braden Smith’s signature White Script Jersey. The crisp, clean design with script lettering gives it a classic look that never goes out of style. Whether you’re courtside or rocking it casually, this jersey makes a statement. Smith’s game is all about precision, and his merch follows suit—clean, polished, and built to last.
Purdue Winter Edition Basketball Jersey - Braden Smith | #3 (Source: NIL Store)
-
Kam Jones #1 | Marquette
Kam Jones knows how to light up the scoreboard, and now he’s lighting up the NIL Store. His jersey delivers on boldness, just like his play on the court. The striking design and sleek cut make it ideal for game day or streetwear. If you’re a Golden Eagles fan looking to turn heads, this is the jersey to grab.
Marquette Men's Basketball Retro Gold Jersey - Kameron Jones | #1 (Source: NIL Store)
-
Dylan Harper #2 | Rutgers
Dylan Harper isn’t just playing the game—he’s redefining it. His Red Basketball Jersey is a hit with Scarlet Knights fans, and it’s easy to see why. The bold Rutgers branding and eye-catching design make it perfect for repping your team, whether you’re courtside or just out and about. Harper’s drive on the court and his growing NIL success make this jersey a must-have for anyone who wants to back one of Rutgers’ biggest stars.
Rutgers Men's Basketball Red Jersey - Dylan Harper (Source: NIL Store)
-
Ace Bailey #4 | Rutgers
Ace Bailey is a name every Rutgers fan knows, and his White Basketball Jersey is turning heads for all the right reasons. Clean lines, standout Scarlet Knights graphics, and a comfortable fit make it an easy pick for fans who want to keep their look fresh. Bailey’s got that undeniable charisma both on and off the court, and his merch totally captures that vibe.
Rutgers Men's Basketball White Jersey - Ace Bailey (Source: NIL Store)
-
Kon Knueppel #7 | Duke
Kon Knueppel is killing it, not just on the court but in the NIL game, too. His Player Tee is all about keeping it simple and classic, with Duke’s iconic “D Basketball” logo on the front and his name and number on the back in bold blue. It’s the kind of gear you can rock at Cameron Indoor or just around campus to show off your Blue Devils pride. Clean, cool, and full of team spirit—this one’s a no-brainer for Duke fans.
Men's Basketball White Logo Comfort Colors Tee (Source: NIL Store)
-
Will Riley #7 | Illinois
Will Riley’s Orange Basketball Jersey is all about energy—just like his game. The bold orange design captures the Fighting Illini spirit perfectly, while its lightweight, performance-ready fit makes it ideal for fans who stay active. Riley’s been making waves on the court, and his merch is proof that his connection with Illinois fans is only getting stronger.
Orange Men's Basketball Illini Jersey - Will Riley (Source: NIL Store)
-
Camden Heide #23 | Purdue
Camden Heide brings a unique edge to Purdue basketball, and his Black Block Jersey reflects that very well. With sharp lines and bold design elements, this jersey makes you stand out while staying true to the Boilermaker tradition. Heide’s growing presence both on the court and in the NIL Store makes him a player to watch—and a jersey worth grabbing.
Purdue Men's Black Basketball Jersey - Camden Heide | #23 (Source: NIL Store)
-
Drake Powell #9 | North Carolina
Drake Powell is taking Tar Heel pride to a whole new level, and his “Drizzy” Player Tee is a big reason why he’s one of the top earners at the NIL Store. The bold design shows him in action, surrounded by graphics that shout out his name, number, and presence on the court. With retro vibes and Carolina blue accents, this tee is a must-have if you want to stand out while repping North Carolina basketball.
Drake Powell Graphic White Tee (Source: NIL Store)
Ready to Join the Game?
These athletes aren’t just cashing in on NIL—they’re changing the game. Their success comes from a combination of strong personal branding, connection with fans, and offering merch that people actually want to wear. They’ve shown that with the right approach, NIL can help you build a lasting legacy.
If you’re an athlete looking to turn your NIL into a winning strategy, the NIL Store powered by Campus Ink is your go-to.
And if you’re a fan, there’s no better way to rep your favorite athletes and teams than with exclusive NIL merch. Visit the NIL Store today and support the stars shaping the future of college sports—because when athletes win, we all win.