January was a wild month at the NIL Store as fans wasted no time grabbing the freshest gear to rep their favorite teams. Some schools ran the merch game harder than others, and we’re here to break down the top sellers. From must-have jerseys to statement hoodies, here’s what fans couldn’t get enough of—and the athletes leading the charge.
It’s no shock that Ohio State is leading the NIL Store rankings. Buckeye fans go hard for their team, and the hottest item this month was the Black Ohio State Football Jersey. It has a sleek, all-black design that gives off that dominating energy. Whether you’re in the stadium or just flexing your Buckeye pride, this jersey is a statement piece.
Black Ohio State Football Jersey - Jeremiah Smith (Source: NIL Store)
With Jack Sawyer wrecking offenses, Bruce Thornton running the show on the court, and Jeremiah Smith emerging as a future football star, Ohio State’s NIL presence is only getting bigger.
Huskies fans know how to support a winner, and UConn’s success in both men’s and women’s basketball is fueling some serious merch sales. The UConn Men's Basketball 24-25 Team Black Hoodie was a standout piece this month. It’s a crisp, versatile hoodie that’s perfect for layering up on cold game nights.
UConn Men's Basketball 24-25 Team Black Hoodie (Source: NIL Store)
Paige Bueckers continues to be a star on the women’s side, while Alex Karaban keeps stepping up for men’s basketball. Football is in the mix too, with Cam Edwards bringing energy to the field. When you’ve got athletes this good, it’s no wonder UConn gear is flying off the shelves.
Boilermaker fans are all about their basketball team, and that passion is driving sales of the Purdue MBB 2024 Final Four Streetwear T-Shirt. The vintage design mixed with modern streetwear vibes makes it a fan favorite, and with Purdue making serious moves, everyone wants a piece of the action.
Purdue MBB 2024 Final Four Streetwear T-Shirt (Source: NIL Store)
Braden Smith has been a leader on the court, while Devin Mockobee continues to grind on the football field. And let’s not forget Rashunda Jones, whose hustle and skills are making waves in women’s hoops. Purdue’s NIL game is only getting stronger.
Illinois fans always show love, and their top-selling item this month is the Illinois Men’s Basketball Team Pepper Tee. Simple, bold, and packed with Illini pride, this tee is a go-to for fans wanting to rep their squad.
Illinois Men’s Basketball Team Pepper Tee (Source: NIL Store)
On the athlete front, Raina Terry is keeping Illinois volleyball on the map, while Luke Altmyer commands the football field. And in women’s basketball, Makira Cook is proving why she’s one of the most exciting players to watch. With these stars leading the way, Illinois gear isn’t slowing down anytime soon.
Duke basketball dominates year after year, and the NIL Store is feeling the impact. The Cassidy Curd Cartoon Black Tee is a fun, eye-catching piece that’s getting a lot of love from Blue Devil fans.
Cassidy Curd Cartoon Black Tee (Source: NIL Store)
But the real energy comes from Duke’s star-studded lineup—Cooper Flagg is already a fan favorite, Kon Knueppel is making a name for himself as a clutch shooter, and Oluchi Okananwa is a rising force in women’s hoops. Duke fans know their basketball, and their NIL purchases prove it.
Golden Eagles fans don’t play when it comes to repping their team, and the Marquette Men's Basketball Team Pepper Tee is proof. A classic yet bold look, it’s the kind of shirt that works for game day or just everyday wear.
Marquette Men's Basketball Team Pepper Tee (Source: NIL Store)
Kameron Jones is leading the charge for Marquette basketball, with David Joplin making his presence felt as well. Skylar Forbes is also turning heads, proving that Marquette’s future is looking bright. With these athletes shining, Marquette merch is hotter than ever.
Bison Nation showed up in a big way, making the Masen Miller Illustrated Sport Grey Hoodie one of the hottest sellers. It’s got a clean, illustrated design that gives it a fresh and unique look, and the soft fleece lining makes it a go-to for chilly days.
Masen Miller Illustrated Sport Grey Hoodie (Source: NIL Store)
Camden Miller is turning heads on the field, while Abbie Draper and Damari Wheeler-Thomas are making noise on the court. With this kind of momentum, it’s no surprise that NDSU gear is moving fast.
Sun Devils fans love their football, and the Arizona State Football 2024 Peach Bowl Fireworks Maroon Tee is proof. This shirt is a celebration of ASU’s success, featuring a bold design that pops against the deep maroon fabric.
Arizona State Football 2024 Peach Bowl Fireworks Maroon Tee (Source: NIL Store)
Cameron Skattebo has been a force on the field, while Sam Leavitt and Adam Miller are keeping the hype going. With a roster like this, Arizona State gear is flying off the shelves.
Hoosier fans are always ready to rep their squad, and the Gabe Cupps Breakfast Club T-Shirt is this month’s standout. A fun nod to Indiana’s basketball culture, this tee blends nostalgia with modern style.
Gabe Cupps Breakfast Club T-Shirt (Source: NIL Store)
Kurtis Rourke is making plays for IU football, while Sydney Parrish is holding it down in women’s hoops. Justice Ellison is also stepping up, proving why Indiana athletics are always in the mix. With this lineup, it’s no wonder Hoosier merch is a hot commodity.
Mountaineer fans are as loyal as they come, and they’re showing love for the Jonathan Powell Illustrated Navy Hoodie. This hoodie is a statement piece, featuring an artistic design that stands out from your typical team gear.
Jonathan Powell Illustrated Navy Hoodie (Source: NIL Store)
WVU’s NIL success is also powered by athletes like JJ Quinerly, who’s making waves in women’s basketball, Garrett Greene, the team’s offensive leader, and Jahiem White, a dynamic playmaker with game-changing speed. West Virginia is making noise on and off the field, and their merch sales reflect that passion.
Gear Up for Your Squad
These schools weren’t just winning on the field—they were dominating the NIL Store, too. Whether it’s hoodies, jerseys, or tees, fans are showing up for their teams in a big way.
If you haven’t grabbed your gear yet, now’s the time. Hit the NIL Store and get in on the action!