Some teams win on the field, others dominate the court, and then there are the programs that take over the NIL Store. This January, a few powerhouse schools saw their merch fly off the shelves, proving once again that their fanbases don’t just show up—they show out. Let’s dive into the programs that owned January, their hottest-selling gear, and the athletes leading the charge.
The Buckeyes are built different—on the field and in the NIL world. Their fans ride hard for their team, and the Black Ohio State Football Jersey is proof. This jersey has that no-nonsense, all-business look with its blackout design, perfect for those who like their game-day fit as fierce as Ohio State’s defense. The breathable, game-ready fabric makes it ideal for everything from tailgates to casual wear.
Ohio State Football Black Jersey (Source: NIL Store)
Meanwhile, Jack Sawyer continues to be a defensive menace, Jeremiah Smith is showing why he’s one to watch, and Bruce Thornton keeps proving himself as a leader on the hardwood.
UConn women’s basketball doesn’t just set the standard—they are the standard. Their dominance is reflected in the popularity of the UConn Women's Basketball '24-25 Team Black Hoodie. It’s a sleek, everyday hoodie that delivers both warmth and style, making it the perfect go-to for game days or just staying cozy.
UConn Women's Basketball '24-25 Team Black Hoodie (Source: NIL Store)
Paige Bueckers continues to be the face of the program, Azzi Fudd is an offensive machine, and Kaitlyn Chen is making waves as a rising star. When your roster is this stacked, fans are bound to rep their squad with pride.
Illinois basketball has been turning heads, and their gear has been turning up in carts everywhere. The Illinois Men's Basketball '24-25 Team Pepper Tee is a must-have for any Illini fan—it’s got that clean, bold look that works on game day or just kicking it around campus.
Illinois Men's Basketball '24-25 Team Pepper Tee (Source: NIL Store)
Kasparas Jakucionis is putting Lithuania on the map, Tomislav Ivisic is bringing size and skill to the squad, and Will Riley is proving to be a serious playmaker. Illinois fans know their team is on the rise, and they’re buying in—literally.
The Boilermakers aren’t just winning games—they’re winning the NIL Store, too. The Purdue Men's Basketball '24-25 Team Black Tee is flying off the shelves, thanks to its classic black design and bold Purdue branding. It’s simple, versatile, and perfect for any die-hard fan.
Purdue Men's Basketball '24-25 Team Black Tee (Source: NIL Store)
Braden Smith continues to be the steady hand leading the team, Trey Kaufman-Renn is dominating in the paint, and Fletcher Loyer is draining shots like it’s his job. Purdue fans aren’t just watching a great season—they’re wearing it.
Winning is a habit at NDSU, and so is selling merch. The NDSU Football 2024-25 FCS National Champions Street Tee celebrates yet another dominant season, and fans are scooping it up like confetti at a championship parade. The bold graphics and championship branding make it an instant collector’s piece.
NDSU Football 2024-25 FCS National Champions Street Tee by Retro Brand (Source: NIL Store)
Camden Miller continues to be a force, Trey Drake is making his mark, and Hunter Brozio is proving why NDSU football stays elite.
Duke fans never miss when it comes to repping their team, and the MBB 2024 Elite Eight T-shirt has been a hot seller. It’s the perfect way to celebrate another deep tournament run, with a design that’s both bold and wearable.
MBB 2024 Elite Eight T-shirt (Source: NIL Store)
Cooper Flagg is the name on everyone’s lips, Kon Knueppel is proving he’s the real deal, and Stanley Borden continues to bring that Duke toughness. When you’re part of the Blue Devil legacy, you dress the part.
Golden Eagles fans don’t just watch their team—they live and breathe it. That’s why the Marquette Men's Basketball Team Black Hoodie has been a top seller at the NIL Store. It’s sleek, comfortable, and perfect for layering, whether you’re heading to a basketball game or just keeping warm.
Marquette Men's Basketball Team Black Hoodie (Source: NIL Store)
Kameron Jones is lighting up the scoreboard, Stevie Mitchell is making plays all over the court, and David Joplin is becoming a key piece of the puzzle. Marquette fans aren’t just watching a great season—they’re wearing it.
Sun Devils fans always bring the heat, and their NIL sales prove it. The Peach Bowl Fireworks Maroon Tee captures the excitement of their bowl season with a design that pops—literally.
Peach Bowl Fireworks Maroon Tee by Retro Brand (Source: NIL Store)
Cameron Skattebo is a beast on the field, Sam Leavitt is making his presence known, and Prince Dorbah is a defensive powerhouse. ASU fans know their team is on the rise, and they’re backing them every step of the way.
Mountaineers fans know a good thing when they see it, and they’ve been all over the West Virginia Men’s Basketball Throwback Jersey. With its retro colors and vintage design, it’s the perfect blend of old-school and new-school.
West Virginia Men’s Basketball Throwback Jersey (Source: NIL Store)
Javon Small is leading the charge, JJ Quinerly is making big plays, and Jonathan Powell is proving himself as a key contributor. WVU fans are all about tradition, and this jersey fits right in.
Hoyas fans are loyal, and their gear is proof. The Georgetown Pepper 24-25 Team Tee has been flying off the shelves, thanks to its bold design and classic Georgetown colors.
Georgetown Pepper 24-25 Team Tee (Source: NIL Store)
Jayden Epps is leading the way, Hashem Asadallah is making waves, and Jordan Burks is showing why the Hoyas are a program to watch. With a fanbase this passionate, it’s no surprise that Georgetown’s NIL game is thriving.
Shop Your Team’s Hottest NIL Gear Now
These programs weren’t just winning on the field and court—they were taking over the NIL Store, too. Whether it’s jerseys, hoodies, or championship tees, fans showed up in a big way to rep their squads.
If you haven’t grabbed your gear yet, now’s the time to head to the NIL Store. The best programs don’t just win—they sell.