There’s nothing like watching your favorite college football players leave it all on the field. Whether it’s Sammy Brown anchoring Clemson’s defense with jaw-dropping tackles, or Ashton Jeanty breaking free for another electrifying touchdown for Boise State, these athletes thrive on more than just talent—they thrive on our support.

You might think, "What can I really do to make a difference?" The truth is, there’s a lot.

Supporting your favorite athlete isn’t just about cheering at games—it’s about creating an environment where they can succeed. Whether you’re a fan of young stars like Sam Leavitt or legends in the making like Rocco Becht, here are some ways to show them you’re in their corner.

1. Show Up and Bring the Energy

If you’ve ever been in a stadium during a college football game, you know how the crowd can change everything. When players like Arizona State’s Cam Skattebo or Iowa’s Abu Sama hear fans erupt after a big run or crucial sack, it’s like fuel for their fire.

But showing up isn’t just about being there—it’s about being heard. Wear team colors, chant the fight song, and be part of the sea of fans that drown out the competition. And let’s not forget– nothing beats watching college football’s top plays yesterday and seeing a player you root for make the highlight reel.

Even if you can’t make it to every game, hosting a watch party or hyping them up on social media keeps the energy alive. After all, what’s better than turning the college football playoffs into a full-on event with friends?

2. Rep Their Gear

Let’s be real: rocking player merch is the easiest—and coolest—way to show support. It’s not just about looking good (though who doesn’t love a fresh jersey?)—it’s about giving back. NIL deals allow athletes like Maddux Madsen of Boise State Football to earn from their talent while still playing ball.

Next time you’re thinking of snagging some new fan gear, why not pick up something tied to your favorite player? For example, an Ashton Jeanty jersey doesn’t just represent Boise State pride—it’s a way to support his journey directly. Whether it’s a hoodie, T-shirt, or hat, your purchase becomes a small but meaningful investment in their success. 

3. Join the Pre-Game Party

If you haven’t been to a proper tailgate yet, let me tell you—you’re missing out. Tailgating is more than grilling burgers; it’s a rite of passage for football fans. It’s where friendships are made, game-day energy is shared, and traditions are born.

It doesn’t have to be complicated. A grill, some folding chairs, and a Bluetooth speaker are enough to get the party started. If you’re cheering for Sam Leavitt and the Sun Devils, bring maroon and gold everything. If your heart’s with Iowa and Rocco Becht, go heavy on the cardinal and gold.

4. Shout Them Out Online

Your favorite athlete’s online presence matters a lot more than you think. When you tag players or share their highlights, you’re doing more than boosting their confidence—you’re boosting their visibility. A single post or Instagram story about Ashton Jeanty’s game-changing run might catch the eye of a scout or potential sponsor.

If you’re hyped about a particular play, post about it. Tag the athlete and let them know they’ve got your support. Even a simple, “That play was insane, @AshtonJeanty2!” on X can go a long way. These simple interactions make them feel seen and appreciated while helping them grow their brand.

5. Celebrate Their Milestones

It’s easy to cheer when your team is winning big at the college football championship, but the real fans stick around for every moment. Maybe it’s a player’s first start, a personal best in the weight room, or overcoming an injury to get back on the field–these moments don’t always make the headlines, but they matter. 

Whatever the achievement, make a point to recognize it. Send a note, post about it, or even just share your pride with them in person or online. For example, when Sammy Brown makes another clutch tackle for Clemson, you can cheer like crazy. But also take note of his work ethic in practice, his leadership off the field, and his dedication to his team. Celebrate the whole picture, not just the highlight reel.

6. Contribute Beyond Cheering

Football isn’t cheap. Between training, travel, and equipment, the costs add up quickly. While big programs like Clemson and Boise State have strong funding, many players still rely on outside support to chase their dreams. You can pitch in by donating to booster clubs, buying season tickets, or purchasing NIL products like the college football jerseys directly tied to athletes. These help players focus on the game, knowing their financial worries are covered.

Be Part of the Team Behind the Team

Football is more than just a game—it’s a shared experience that brings fans and athletes together. When you support players like Ashton Jeanty and Darian Mensah, you’re doing more than cheering from the sidelines–you’re championing their hard work, celebrating their milestones, and helping them chase their dreams.

Whether it’s showing up in the stands or rocking their merch, your support has a ripple effect. It fuels their confidence, supports them financially, and reminds them why they play. 

Check out the NIL Store today to grab gear from your favorite athletes and be a part of the team behind the team.